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Universal Music Group and Brands

Core disciplines: Brand Activation, Branded content, Integrated marketing

 

TERRITORY 

Australia

CHALLENGE

Optus wanted to increase brand awareness and offer customers a new and innovative experience. 

APPROACH

Optus offered people the chance to win tickets for an exclusive Troye Sivan show, and a meet and greet with the artist. Before the show, fans had the opportunity to experience his sound check in 360°, by picking up a limited-edition VR Google headset from an Optus store and watching it online. The campaign was supported by unique pieces of content that Optus put on its social media channels.

RESULTS

  • 2.6 million impressions

  • +332,000 views across the five pieces of content featuring the artist

  • +23,000 entries for the giveaways

  • x12 increase in traffic on the Optus website thanks to the VR activation

 

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