BOB Design Ltd

Core disciplines: Branding / design, Corporate communications


It was the height of summer when BOB was asked to do a rethink for ICON Magazine to feature in their September edition. It was also, ironically, pouring with rain. We decided not to let the weather dampen our spirits and instead used it to our advantage as inspiration for our rethink of the British Summertime.

We chose a poster campaign to demonstrate our new identity, as it can be placed outside in the midst of the famous British weather. These posters would be printed with hydrochromatic inks that disappear when touched by water. The posters therefore change according to the weather, revealing an appropriate aspect of summer depending on when and where they are viewed.

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