Core disciplines: Advertising/Creative, Branding / design, Innovation/NPD/Service Design



Let's do this

In 2013 the UK fitness industry changed forever as pay-as-you-go gym concepts arrived from the US. Psycle led the way as the very first boutique spinning studio in London setting a new standard for what customers now expect from their workouts. 

Working as equity partners with the investors to create and grow the business from scratch. Leading everything from the brand creation, marketing, website, social and partnership strategies to designing the interiors of the new studios. Since day one Psycle has gone from strength to strength, building a huge community following as it now rolls out across London.


“Who knew a workout could be so much fun?”

- Vogue



Strategy, Branding, Product Design, Packaging, Interiors, Social, Digital Development, Photography, Content, Advertising, Innovation



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