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Transatlantic

Core disciplines: Branded content, Digital, Public relations (PR)

 

THE NEW WAY TO ENGAGE A GLOBAL FANBASE

Connecting the BBC and Skype to create a new fan experience

 

Chat to the Doctor

At Transatlantic we're always thinking about how to connect people to the culture they love. Bots and AI are an opportunity to offer a truly differentiated experience for IP owners and their fans, allowing the ability to have personalised and interactive conversations on a global scale

Saving the World

Scripted in partnership with the BBC, the Dr Who Bot takes fans through eight episodes of assiting the Doctor through various events and challenges. This offered a truly unique fan experience and the first of its kind for the BBC. 

KEY RESULTS:

THE MOST SUCCESSFUL ENTERTAINMENT CHATBOT

The Dr Who Bot has chatted to over half a million people on Skype and continues to grow despite the latest season finishing some time ago. 

 

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