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Core disciplines: Advertising/Creative, Branding / design, Creative technology

 

Your Everyday Drive

Toyota's ambition was to relieve the perceived range anxiety associated with all-electric cars. The Prius Plug-in Hybrid combines the benefits of both electric and petrol hybrid engines.

This first of its kind website demonstrates this in a rich and immersive way and delivers a personalised experience for each visitor, directly based on their own everyday driving habits. The Toyota Prius Plug-in Hybrid website takes viewers on a personalised journey to discover how electric and petrol hybrid technology can make a real difference to our everyday drive. Using the latest Google Chrome technology the captivating experience asks visitors to input an everyday journey of their choosing. It then creates a hyperlapse simulation of their route by stitching Google Streetview and Maps imagery together whilst simultaneously calculating fuel economy, CO2 emissions and range statistics.

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