Core disciplines: Brand Activation, Corporate communications, Events, Experiential marketing



Bringing the Audi brand to life across Europe

Audi UK commissioned Rapiergroup to manage all aspects of their staff experience at their Central Launch Training programme in Munich.

Briefed to support Audi staff during their trip to Germany, we provided a premium concierge service to ensure all UK team members travelling to Germany were living and breathing Audi’s brand mission – to delight customers. This included supplying registration and support hotline service; managing chartered flights from three UK airports; providing all pre-event communications, and creating an educational in-flight magazine to get delegates acclimatised to the CLT experience on their way to Munich.

Similar attention to detail followed while staff were at the event – including presenting employee rewards and birthday gifts, and monitoring staff dress codes and behaviour. Feedback from team members was overwhelmingly positive, and we’re looking forward to building on our long-standing relationship with Audi UK in the future.

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