The Martin Agency

Core disciplines: Advertising/Creative, Brand strategy, Integrated marketing

Dunkin' Donuts London Marathon from London videos on Vimeo.

A newcomer to the UK, Dunkin’ Donuts hijacked one of the biggest public spectacles of the year with a fake product that captured the imagination of a live audience of millions.

Capitalising on the silly outfits as one of the talking points of the marathon, Dunkin’ invented the ‘Marathon Motivator’, a ‘carrot on a stick’ style device that dangles a giant donut in front of the person wearing it. A fake 1980’s style QVC ad and retro posters leaked the idea online beforehand. And in the race itself, the device was worn by one of the country’s top marathon runners, also wearing a branded outfit bearing the message #justdonut

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 

Users who viewed this page also looked at:

Interact with The Martin Agency