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The One Off

Core disciplines: Brand strategy

 

 

 

 

 

 

 

 

 

 

 

 

NIKE / SPORTS DIRECT

Home of Football

 

To coincide with the launch of the Nike campaign announcing the sponsorship agreements between Nike and London based clubs Chelsea FC and Tottenham Hotspur, Sports Direct re-launched the second floor of their landmark Lillywhites store as a football destination.

We designed both the Lillywhites football floor, and the accompanying ‘Home of Football’ bespoke campaign to elevate customer experience across SportDirect.com’s omni-channel retail offering.

 


A large OOH campaign supported the launch, which bought to life the partnership across London. The ‘Home of Football’ campaign was celebrated across the city from tube station takeovers to a full Metro cover wrap.

We also extended the campaign to the SportsDirect.com website to ensure that fans had a consistent experience across channels, and that sales could be captured at the point of peak interest as anticipation for the new Premier League Season grew.
 

 

The new football floor at Lillywhites and our omni-channel ‘Home of Football’ campaign gave Sports Direct customers a taste of how we are helping to provide a great customer experience, and what can be expected moving forwards.

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