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Fishpie

Core disciplines: Branding / design, Digital

Overview:

A global hair and beauty business with over 5000 stores stocking both own brand wholesale and consumer products.

The challenge:

The complex, multi-stakeholder business required a consolidation of branding across multiple touch points within each customer channel.

Approach:

Develop an umbrella brand, Sally, for a range of sub-brands to sit underneath:

Trade - Salon Services    Retail - Sally Beauty    Online - Beauty Express    Salon - Shear Beauty

The results:

We now deliver a consistent annual campaign calendar across all of Sally‚Äôs brands. The format of communication ranges from packaging design through to POS and in-store activation. Sally have maintained their position as number one in the hair and beauty wholesale market whilst managing to develop stronger foothold in the retail arena. This has enabled them to stock many premium specialist brands that were previously off limits.

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