72andSunny Amsterdam

Core disciplines: Advertising/Creative, Brand strategy, Digital


adidas - Winning the conversation.



During the football preseason, the internet is alive with predictions, opinions and gossip from media and fans alike.

Lots of blah, blah, blah.


As the brand that champions true creativity in sport, how do you cut through the biggest conversation of the year and positon adidas at the centre of culture?


We hijacked the most talked about transfer of the season, Paul Pogba, and told creators to ignore the blah and focus on what really matters; being first on the pitch, because First Never Follows.


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