dadasd 

72andSunny Amsterdam

Core disciplines: Advertising/Creative, Brand strategy, Digital

 

AXE/LYNX - Reimagining a brand.

 

Situation

Axe was famous as the brand that "helped guys get ahead in the mating game" - but our guys were outgrowing these restrictive and traditional definitions of masculinity and attraction; and were outgrowing Axe, too.

Challenge

How do you reinvent the brand that had always been there to help guys be and feel more attractive for a world where individuality is the new sexy, and attraction is a game of equals?

Solution

We launched a new range of grooming products and told guys the truth: The most attractive man you can be is yourself - all you have to do is find that thing that makes you, you - and work on it. Find Your Magic.

Find Your Magic.

Instagroom.

Find Your Magic pop-up shop.

is it okay for guys...

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with 72andSunny Amsterdam