72andSunny Amsterdam

Core disciplines: Advertising/Creative, Brand strategy, Digital


Smirnoff - Giving a brand purpose.



The world’s number one spirits brand had lost relevance with a new generation of drinkers, overshadowed by a category obsessed with exclusivity.


How do we reclaim Smirnoff’s voice in culture globally and embrace our scale to reconnect with the mainstream consumer?


Celebrate the belief of a new generation – that good times are better when everyone’s invited. Leverage our global reach and scale to stand for something more meaningful – inclusivity.

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