dadasd 

venturethree

Core disciplines: Brand strategy, Branding / design, Customer experience

 

 

NOW TV

DISRUPT YOURSELF

70% of 18-29 year olds use streaming services. They are leading a change in behaviour and raising people’s expectations, just as technology is opening the doors to new, agile entertainment and communications businesses.

Sky’s spirit to relentlessly make things better has never been more relevant. For an established business, the challenges are huge but so too are the opportunities to diversify and disrupt. 

 

NOW TV Brand Film from venturethree on Vimeo.

 

 

THINKING

With Sky we created NOW TV, a streaming service of the future, one that anticipates unprecedented change in the industry. It's all about giving people the TV they want, without the stuff they don't. 

The strategy - now you can - reflects the refreshingly positive challenger spirit that’s inclusive and on the side of customers everywhere.

 

 

 

 

 

REALISING THE IDEA

With a powerful place in the world carved out, we created a brand personality and expression to communicate NOW TV’s fresh approach – fun, easy, smart, spontaneous. We developed the brand idea "Easy Entertainment Satisfaction" to capture the spontaneous nature of the service and an experience to brighten up the sector.

 

 

IMPACT

In a changing and often complex category, we helped Now TV to become the UK’s fastest-growing TV service. 

 

 

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