Core disciplines: Advertising/Creative

The Brief

We identified a need in the marketplace for an online men’s style destination that carried a comprehensive range of quality brands and could serve as an authority on men’s style, and subsequently pitched the idea to industry leader Net-a-Porter. We were responsible for all aspects of brand-creation, from naming, logo design and visual language to the end-to-end packaging and website experience design.

The Solution

In addition to the brand identity, we developed the communications strategy, creative strategy, UX and design of the website and the Founding Members CRM launch campaign.

In close collaboration with the Mr P team, we produced a brand which, with its integration of content and commerce, is still hailed as a benchmark not only within the luxury menswear market but also more generally in the fashion and retail industry.

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