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Core disciplines: Advertising/Creative

LV-MASTERS-WEDNESDAY from Wednesday on Vimeo.

Challenge

Louis Vuitton partnered with Jeff Koons for the brand's largest collaboration to-date. The challenge was to create a digitally-led 360 campaign that not only celebrated the artist’s work and luxury codes of the brand, but also did it in a way that resinated with the fine arts community.

Solution

“Masters – A collaboration with Jeff Koons” is a true 360 campaign with  strong channel-specific strategies. The hero video alone has garnered over 20 millions views of YouTube. Within a week of the large-scale launch event at the Louvre in Paris, the LV Masters film became #2 on Ad Age's Viral Video Chart. Unique yet complimentary digital, social, print, PR, experiences, store and window content and strategies continue to engage the public.

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