Howell Penny

Core disciplines: Integrated marketing, Promotional marketing, Shopper Marketing


Our challenge was to build distribution, as well as recruit 25-40 year old sophisticates into the brand, by expressing Appletiser’s position as the most socially aspirational soft drink on the market.


By becoming the official soft drink sponsor of Ascot, we gave the brand an on and off trade promotional platform to communicate a stylish and premium personality for this stylish soft drink that crowns those special moments in life.



>10% year-on-year growth.
CIM Winner 2016 Marketing Excellence Award Brand Activation.
CIM 2017 Finalist Best Brand Building Campaign.
CIM 2017 Finalist Best Integrated Campaign.
CIM 2017 Finalist Marketing Campaign of the Year.


0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 

Users who viewed this page also looked at:

Interact with Howell Penny