Core disciplines: Brand Activation, Experiential marketing, Sponsorship

British Summer Time 2017 loved Coca Cola Zero Sugar.

We recruited and trained 1500 Coca Cola Zero Sugar heroes.

Every taste test, all 11 million of them, were served at optimum temperature for that great Coke taste.

Everybody agreed - it was the same great taste.

Festival audiences all over the UK loved Coca Cola Zero Sugar too.

People at over 1000 locations enjoyed the taste and recycled the can, returning 4,800,000 to future use.


UK and Europe’s biggest ever wet sampling campaign saw us deliver 17% increase on sales for TCCC zero sugar variant:

We set up our own chilled distribution network, recruited and trained 1500 brand ambassadors, set up a real time web/app reporting platform for campaign metrics, negotiated 500 site licenses, activated at over 1000 locations, and we organised a recycling system that returned over 4,880,000 aluminium cans back to manufacture.


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