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Cirkle

Core disciplines: Corporate communications, Digital, Public relations (PR)

Bou-Cake

 

How did we drive fame for Mr Kipling’s limited edition Valentine’s cakes – capturing the imagination of influencers and the public in the massively cluttered Valentine’s Day space?

 

Our brutally simple influencer campaign created news when there was none and became one of the most talked about Valentine’s Day PR campaigns. A pun on ‘bouquet’, we created, launched and sold the visually arresting ‘Bou-Cake’ – limited edition bouquets combining roses and Mr Kipling cakes. These were also sampled to VIP influencers (media, broadcasters, bloggers, celebrities) to drive column inches, endorsements, talkability and ultimately sales.

 

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