dadasd 

Brand42 Online icon

Core disciplines: Brand strategy, Branding / design, Digital

 

Unifying a technology ecosystem to power the future of sustainable mobility

 

The Brief

Create a branding system and digital presence that communicates Flit Technologies’ world-class mobility software. This should showcase the new ecosystem of product offerings, the diversity of business units and the collaboration of teams world-wide. 

 

 

The Solution

To celebrate the coming together of multiple entities, we developed a brand with a series of gradients and overlapping circles to represent progressive movement in unison. The interlocking marque embodies the spirit of ’Better Together’, a principle at the heart of Flit Technologies’ strategy.

 

 

 

To showcase the interchangeable collection of software tools, we built a family of products that are made from the visual style and shapes depicted in the brand marque, while keeping a distinct colour palette for each business unit.

This allowed each to keep a sense of ownership and identity, within the wider Flit Technologies family. We worked closely with the client to appropriately name and design each product in relation to its function. 

 

 

The Outcome

The branding and website has been well-received by RCI Bank and Services, the main financial backer behind Flit Technologies, as well as the teams behind the company’s individual business units. Following the creation of a CVI style guide and digital design system by Brand42, the internal teams within Flit Technologies will continue to grow the brand, as they look to collaborate with a growing number of pioneers in the mobility sector.

 

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with Brand42