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MBA

Core disciplines: CRM/Customer engagement, Digital

Overview

Small and medium sized UK businesses are a key target for Google and we needed to encourage and educate them on how to make the best use of Google’s products – from AdWords to YouTube and display advertising.

Amplifying sales for UK businesses

MBA created a launch multimedia campaign with Google, culminating in ‘Amplify your business’ events in the UK, Italy and the Czech Republic. Prospective attendees received a Google-branded mini speaker with key pointers on how to make the most of their products.

As well as an invitation to an exciting new event at Google HQ. This was supported by an email campaign, a bespoke event website as well as event collateral.

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