James is the Managing Director of JKR London, leading the agency in delivering powerful, effective and charismatic brand solutions across their portfolio. Since starting his career in New York, James has worked across continents, categories and clients. Stints at Sterling Brands and Landor offices built his steadfast belief in the power of outstanding work and relationships to deliver growth. That dedication to ensure we’re best in class has been a cornerstone of his work at JKR since 2011, when he’s not on the golf course that is.
By James Nixon
But if the way we eat has changed, what we eat needs to follow. Processed, high calorie, sugar-laden snacks just won’t cut the mustard anymore, so ‘Generation Graze’ is going to hunt down an alternative.
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