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BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by our team, we inspire brands to innovate, disrupt and transform.

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Filter content by author: Kara Melchers, Managing Editor, BITE
Thought Leadership

5 unmissable agency insight pieces

 

 

Focus

Ads, Apps and Bots

How to travel in 2017

 

Trend

Make the Habit

How to influence behaviour change

 

Fuel your imagination

Publishing

National Geographic Gender Revolution

 

Thought Leadership

Critical Mass

Designing for the Betamax Generation

 

Hot pick

The Grid

Neal's Yard Remedies

 

Fuel your imagination

Architecture

Landrover's Christmas Cabin

 

Thought Leadership

Coley Porter Bell

Are we over-thinking the thinking?

 

Fuel your imagination

Design

Eco Helmet

 

Thought Leadership

Splendid

A Sixth Sense: Is PR a Science or an Art?

 

Trend

Try Something New

Time to diversify your brand

 

Thought Leadership

LPK

Baby care’s growing up fast

 

Fuel your imagination

Film

We Rise

 

Focus

Artificial Intelligence

The Rise of the Centaur

 

Trend

A guide to self-improvement

Can brands satisfy our higher needs?

 

Fuel your imagination

Food

One Star House Party

 

Fuel your imagination

Technology

Ping Pong FM

 

Trend

She's a Lady

How to behave like a modern woman

 

Fuel your imagination

Architecture

Fondaco dei Tedeschi

 

Focus

From the Big Idea to the Individual

Advertising at scale in the US

 

Trend

We’re Just Ordinary People

Talk to the person, not the customer

 

Thought Leadership

Ogilvy

Generation M: Young Muslims changing the world

 

Hot pick

Venables Bell & Partners

Audi of America

 

Fuel your imagination

Film

Before the Flood

 

Thought Leadership

The Innovation Group at J. Walter Thompson

Control Shift

 

Fuel your imagination

Art

Chanel x i-D Mirror Maze

 

Trend

Can I have your attention please?

The future of entertainment

 

Hot pick

freuds

Change4Life

 

Focus

When worlds collide

Why choose Mixed Reality?

 

Trend

See it to Believe it

Is your brand a good role-model?

 

Fuel your imagination

Fashion

Kenzo

 

Trend

Live-streaming

Take a look behind the scenes

 

Fuel your imagination

Art

JR

 

Thought Leadership

Publicis Drugstore

Meet the Makers: SportsTech

 

Hot pick

Guinness

HeyHuman

 

Trend

Ones and Zeros

Can technology be emotional?

 

Hot pick

Virgin Red

Mr President

 

Trend

The Art of Animation

Storytelling unbound

 

Fuel your imagination

Architecture

ECE Architecture

 

Hot pick

Mr Glue

LETO

 

Thought Leadership

Lost Boys

The Rise of the Bots

 

Trend

Excite the Zeitgeist

Starting a cultural movement

 

Fuel your imagination

Fashion

Alexander McQueen

 

Trend

Experience is the new economy

Tangible storytelling

 

Thought Leadership

FRUKT

Field Work

 

Trend

The Bigger Issue

Putting purpose at the heart of your brand

 

Thought Leadership

Cannes

Eight days dedicated to the power of creativity

 

Trend

Mobile Behaviour

Entertain, don’t interrupt

 

Trend

Experiential Retail

It’s time to get physical

 

Trend

Community Spirit

Harnessing local love for your brand

 

Trend

Brand Collaboration

Marriage or a fling?

 

Trend

Get Connected

Smart products and the internet of everything

 

Trend

DIY Brands

The pursuit of creative expression

 

Trend

Disrupt Or Be Disrupted

Re-defining your brand for the future

 

Trend

Transparency In The Supply Chain

How far did your lunch travel?

 

Trend

The Digital Touch

Technology gets personal

 

Thought Leadership

Unity

Joining the dots on Generation Z

 

Trend

Step Up And Get Involved

Obama’s rallying cry for united social responsibility

 

Trend

Who I Am, Not What I Have

Providing tools for status-seekers

 

Thought Leadership

Feed

Craft in the Digital Age

 

Trend

Yeezy Does It

Putting music at the heart of your brand

 

Thought Leadership

Sunshine

The Diversity talk

 

Trend

Don’t Play The Part, Be The Part

Putting real people at the heart of your campaign

 

Trend

Your personal concierge

The next level of customer

 

Thought Leadership

agenda21 Digital

Unleashing creative confidence

 

Trend

Stand Out

Brand embracing individuality

 

Trend

Commitment Vs Loyalty

Time for brands to challenge their customers

 

Trend

Virtual Reality

Mastering a new communications platform

 

Trend

Reframe Your Offer

Disrupt the traditional purchase cycle

 

Trend

Charity at Christmas

How shared empathy can boost brand value

 

Trend

Brand Revival

The winning combination of heritage and innovation

 

Trend

The Future is Video

Interactive digital content

 

Trend

Make It Memorable

Driving trial through meaningful customer experiences

 

Trend

What Community Will You Build?

How brands are helping us to stay connected

 

Trend

Save Time and Eliminate Choice

Brands aiding the decision making process

 

Trend

Real Brands For Real People

Adopted a customer-centric approach to marketing

 

Trend

Visual Impact

Changing perception through brand design

 

Trend

Capture Those Micro-Moments

Filling the gaps with useful micro-content

 

Trend

What Mums Want

How smart brands are talking to Mums

 

Trend

Music To Their Ears

Why brands should never neglect the power of sound

 

Trend

Driven By Data

How a creative use of data can motivate your customers

 

Trend

Get In On The Action

How to convince your customers to swipe right

 

Trend

Don't Tell Me, Show Me

What a shrimp frying cannon can tell us about the internet

 

Trend

What’s Your Ip?

Why in-house innovation benefits agencies and their clients

 

Trend

Set Your Ideas Free

How crowd-sourcing helps create cut-through content for brands

 

Trend

Life Changing Brands

Putting people and communities first

 

Trend

The Art of Marketing

What artists can teach us about storytelling?

 

Trend

Media Fragmentation

The power of cross-channel story telling

 

Trend

The Reality Gap

Bridging the physical and digital divide

 

Trend

It's Getting Personal

The fine line between being relevant and invasive

 

Trend

At your service

Marketing driving product innovation

 

Trend

Building brand love

A customer-centric approach to loyalty

 

Trend

Under the influence

Who are your audience listening to?

 

Trend

Let Me Entertain You

Moving from the ad slot into the editorial slot

 

Trend

50-up

How brands are reaching this overlooked demographic

 

Trend

Better Together

Finding that perfect brand partner

 

Trend

The Art of Anticipation

 

 

Trend

Expectation To Be Entertained

 

 

Trend

“Who you talkin’ to?”

 

 

Trend

New Year, New Direction

 

 

Trend

Immerse Your Audience

 

 

Trend

Unescapable Rise of the Celebrity

 

 

Trend

Brands Bringing Us Together

 

 

Trend

Take a territory and make it yours

 

 

Trend

Enrich Your Story With Technology

 

 

Trend

Stand Out With Experience

 

 

Trend

Mind Your Language

 

 

Trend

Breaking Gender Stereotypes

 

 

Trend

Actions Speak Louder Than Rewards

 

 

Trend

Creating The Ooh Effect

 

 

Trend

The Website Is Dead! Long Live The Website!

 

 

Trend

Keep It Real-Time

 

 

Trend

Purpose Beyond Profit

 

 

Trend

It's time you made yourself useful