Lucy boasts over 15 years of experience in integrated marketing. With a second-to-none understanding of FMCG and entertainment brands, she’s worked on festival experiences for brands including Southern Comfort, Lavazza, SoundCloud, Wagamama and PlayStation Music. When she’s not orchestrating large-scale productions, you’ll find her with her surfboard under her arm, eyes on the next big wave.
Fast-forward to today and festivals’ worth, relevance and future are often brought into question. For brands that want to collaborate with festivals, this poses some issues.
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