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Audi (Volkswagen Group)


A campaign that showcases how the new Audi A8's assistive technology is clown proof.

Disciplines: Advertising/Creative, Integrated marketing

Sector: Automotive

Agency: Clowns , BBH London

BITE Insight

Clowns, shot by award-winning director Ringan Ledwidge, features a troupe of the comic characters taking to their collapsing cars and causing havoc on the roads with their antics. A range of Audi models calmly saves the day with their hi-tech safety capabilities.

Eventually, the new Audi A8 luxury saloon parks up, showcasing its park assist feature, between two circus jalopies, before the tagline ‘Audi Technology. Clown Proof’.

Adding humour to the traditional automotive ad really makes Audi stand out in this category. Most accidents are caused by careless drivers – clowns, and the ad brings this to life with imagination whilst also demonstrating the car’s safely features.

About the author

Kara Melchers, Managing Editor, BITE

Kara has editorial control over BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She runs BITE INSPIRE sessions in the UK and US, for brands including Virgin Atlantic, A.G. BARR, British Gas and Pepsico. She also presents at our BITE LIVE events series and industry festivals in London and New York. Get in touch if you’re working on an interesting project

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