It’s awards season time! Last year Leo finally received his Oscar, but only after sleeping inside an animal carcass and eating a raw bison liver. This year the critics’ favourite film is the more joyous La La Land, an ode to Hollywood’s everlasting love affair with itself. Whether you prefer the bleak mountainscapes of Canada or the dreamy jazz bars of LA, the cinema experience is one of escapism. Something many people crave right now.
2017 is the first year a VR film has been nominated for an Oscar. Pearl is the heartwarming story of a father and daughter relationship over the course of their lives. The animated short was created as part of the Google Spotlight Story series, a project that sees animators collaborate with the tech giant to create cutting-edge story development software for 360-degree mobile platforms.
The introduction of VR into the world of filmmaking is an interesting and exciting one. Whereas traditional movies have always led us through a scripted narrative, VR offers up multiple points of view. Much like experiential theatre, each participant will have their own unique experience, depending upon what they choose to interact with.
Injecting Hollywood glamour into the commercial world of brands is moving away from Clooney drinking coffee and Aniston sleeping on a plane. More compelling creativity comes from collaboration with the most talented storytellers and story-makers. We’re not talking about celebrity Creative Director titles, which are often just an alternative way of saying brand ambassador. It’s about pushing the boundaries of storytelling, through new formats and technologies, and bringing the escapism of cinema to the small screen.