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Venables Bell & Partners

Audi of America

Parking Lot

The 2017 holiday campaign for Audi of America.

Disciplines: Advertising/Creative

Sector: Automotive

Agency: Parking Lot, Venables Bell & Partners

BITE Insight

Christmas may be merry and bright and, more frequently, snow free. But over the course of the festive period there are moments that only ever cause undue stress and annoyance. And those moments have been captured in Venables Bell & Partners’ Christmas ad for Audi of America, Parking Lot.

The ad depicts two dads battling it out in their Audi Sport vehicles for the one remaining car parking space. They embark on a dramatic car chase through the multi-storey, navigating familiar obstacles such as the space you know you can (probably) squeeze into, the person who isn’t really leaving and those individuals who struggle to locate their parked cars altogether.

Parking Lot focuses on some of the moments that cause the most pain during the ill-fated Christmas present shop. The soundtrack features Carol of the Bells, also used in adam&eveDDB’s slot for Waitrose this year, which only serves to heighten the drama and franticness of the two dads.

The ad culminates in the men, now Audi-free, crashing their shopping trolleys into one another as they eye up the last precious toy giraffe on the shelf.

About the author

Izzy Ashton, Assistant Editor of BITE, Creativebrief

Izzy is a writer/researcher for BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.

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