In this month’s BITE discover some of the most awarded work from Cannes Lions 2016. Who are the brands with purpose? What makes an experience memorable? How can you start a cultural movement?
3 trends to look out for:
The Bigger Issue: Putting purpose at the heart of your brand
DB Export invent Brewtroleum, a biofuel made from the by-products of beer, Deutsche Telekom develop an adventure game to battle dementia, Coop reveal what non-organic food is doing to our insides, and Samsung design a swimming cap for the blind.
Featuring: Colenso BBDO Auckland, Saatchi & Saatchi London, Forsman & Bodenfors Stockholm, Cheil Madrid and Leo Burnett Sydney.
Save the world by drinking DB Export
Experience is the New Economy: Tangible storytelling
Lockheed Martin take school children on a field trip to Mars, Panasonic enlist the help of hamsters to charge their batteries, Xbox design a real-life game of survival, and Lidl surprise customers with a prize winning banquet fit for royalty.
Featuring: McCann New York, Dentsu INC Tokyo, McCann London and Ingo Stockholm.
Xbox’s real-life game of survival
Excite the Zeitgeist: Starting a cultural movement
REI boycott Black Friday by telling customers to #OPTOUTSIDE, Netflix enter their own presidential candidate into the US race, Beats by Dre get the White House talking and charity MACMA use manboobs to defy censorship rules.
REI boycotts Black Friday
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