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In this month’s BITE discover some of the most awarded work from Cannes Lions 2016. Who are the brands with purpose? What makes an experience memorable? How can you start a cultural movement?

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BITE Issue 24

3 trends to look out for:

The Bigger Issue: Putting purpose at the heart of your brand

DB Export invent Brewtroleum, a biofuel made from the by-products of beer, Deutsche Telekom develop an adventure game to battle dementia, Coop reveal what non-organic food is doing to our insides, and Samsung design a swimming cap for the blind.

Featuring: Colenso BBDO Auckland, Saatchi & Saatchi London, Forsman & Bodenfors Stockholm, Cheil Madrid and Leo Burnett Sydney.

 Save the world by drinking DB Export

Save the world by drinking DB Export

Experience is the New Economy: Tangible storytelling

Lockheed Martin take school children on a field trip to Mars, Panasonic enlist the help of hamsters to charge their batteries, Xbox design a real-life game of survival, and Lidl surprise customers with a prize winning banquet fit for royalty.

Featuring: McCann New York, Dentsu INC Tokyo, McCann London and Ingo Stockholm.

Xbox’s real-life game of survival

Xbox’s real-life game of survival

Excite the Zeitgeist: Starting a cultural movement

REI boycott Black Friday by telling customers to #OPTOUTSIDE, Netflix enter their own presidential candidate into the US race, Beats by Dre get the White House talking and charity MACMA use manboobs to defy censorship rules.

Featuring: Venables Bell & Partners San Francisco, North Kingdom Stockholm, BBH New York, R/GA Hustle Los Angeles and David Buenos Aires

REI boycotts Black Friday

REI boycotts Black Friday

If you are a client and have any specific requirements for a new agency, or would like to discuss how we can support your internal learning and development through BITE LIVE, please contact:

Charlie Carpenter
charlie.c@creativebrief.com

If you are an agency wishing to share your work, please contact:

Nicky Herbert or Kara Melchers
nicky.h@creativebrief.com or kara.m@creativebrief.com

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