The Glenlivet Single Malt Whisky, following a review process run through creativebrief.com, have appointed B-Reel to become the brand’s creative partner and help drive the brand forward in the UK.
The core aim is to drive personality. Content communicating brand messages and stories will be delivered via digital media and social channels. This will cover The Glenlivet’s full product range, although the core focus will be on their Founder’s Reserve brand.
The Pernod Ricard-owned brand has a rich heritage and history of interesting stories dating back to 1824. B-Reel have a track record for creating new ways to connect brands and audiences, demonstrating not only strong creative, but strong strategic leadership that achieves the relevant stand-out and engaging content that The Glenlivet are looking for. Stereo Creative and Alpha Century also reached the final stage.