Blog Group appoint FCB Inferno

We’re delighted to see Group appoint FCB Inferno as their lead European-wide creative agency. Group, which also includes Bravofly and Rumbo, were looking to invest more significantly in brand activity having previously taken a more acquisition-led approach to their marketing and worked with Creativebrief to find a new lead creative agency partner with whom to work across Europe. They made it clear they were seeking a versatile agency with a modern outlook that would strike greater emotional resonance with their consumers.   

Shakur Shidane, Head of Brand at Group said: “In a short span of time, Creativebrief were able to understand Group’s brands, objectives and culture. They then curated an excellent list of agencies that could work with us on a pan-European level. Although we had a very short turnaround time, the Creativebrief team put us at an ease by walking us through their process and breaking down the timeline to our agreed decision date.”

“From there it was a breeze as the process and timeline were followed efficiently, with agencies responding very positively. Come deadline date, we were super excited to have found an amazing agency that was the right fit for our business and culture.”

FCB Inferno possessed the international mindset Group were looking for.

Providing the right industry intelligence for clients and creating opportunities for agencies is what Creativebrief is all about. Shidane added: “We would definitely recommend Creativebrief, as their deep knowledge of the industry and unbiased approach were priceless.”

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