It’s great to see Moss Bros have appointed Portas as their first creative agency. Looking to take their brand to the next level, Moss Bros sought an agency to create their first communications campaign. This campaign would be charged with introducing the art of British tailoring Moss Bros is synonymous with to modern clientele.
Growing the Moss Bros brand was at the heart of the client’s search and so it was imperative they found an agency with experience in driving awareness and consideration of a brand.
Creativebrief informed Moss Bros’s search and ensured the wealth of agencies and work it provides intelligence on daily were applied to finding the right fit.
Brand and Creative Director at Moss Bros, Sotos Georgalli said: “We worked with Creativebrief to help us find a partner agency to launch a key campaign for Moss Bros. They helped with generating and advising on both a long and shortlist of agencies that would be a great brand fit and helped manage the process with us through to final delivery at pitch stage.”
With strong experience in retail campaigns, Portas were the right fit for Moss Bros as they embark on helping them drive awareness and conversion towards a brand that celebrated its 165th anniversary last year. We’re excited to see the work to come out of this appointment and delighted to hear that with the creation of the campaign underway, Moss Bros “couldn’t be more happy with how things are shaping up.”