Genius Foods appoint St Luke's as their creative agency

After running their review through Creativebrief, Genius Foods have appointed St Luke’s as their lead creative agency. 

Genius Foods have made it their mission to normalise gluten-free and establish themselves as the go-to brand in this rapidly growing food category. The rise in consumers pursuing gluten-free as a lifestyle choice has seen Genius grow its UK sales substantially. As such, they sought an agency that could provide strong strategic leadership and achieve the relevant stand-out they were after.

Looking to run the process through us, we wanted to ensure Genius found the right agency. 

Steve Clarke, Marketing Director at Genius Foods said: “Creativebrief were nothing but professional from start to finish, putting together a strong and diverse list of agencies at long list stage and guiding us all the way through chemistry meetings, the pitch brief, the pitch and pitch assessment process. We found they added value at each stage with good advice on process, brief structure, assessment criteria and even strategy.”

We’re delighted to hear Genius Foods benefitted from Creativebrief’s unique perspective on agencies and its aims not only for a beneficial relationship but one that will inform and inspire. St Luke’s demonstrated the standout creativity Genius were after and it’s great to hear they are equally happy with the appointment. 

Clarke continued: “The result was the appointment of a strong new creative agency partner with whom we’re very happy, and now building strong, new communications plans with. I’d have no hesitation in recommending Creativebrief to assist clients in this process – it made it easier, slicker and much more straightforward.”

We can’t wait to see the work Genius and St Luke’s produce together.


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