We’re delighted to see Vimto appoint Quiet Storm as their lead creative agency for the UK.
Vimto has long since become an iconic and instantly recognisable brand in the UK and worldwide, doubling in size over the last six years. Determined to continue this growth, Vimto ran their review through Creativebrief to find an agency capable of injecting fresh thinking into its brand. With such ambitious plans for 2017, and impressive YoY growth to maintain, it was imperative for Vimto to find an agency with stand-out creativity and the ability to provide strong strategic leadership.
Emma Hunt, Head of Marketing at Nichols plc, says: “We’re incredibly excited to be partnering with Quiet Storm on what is set to be a fantastic new chapter for our much-loved brand. Vimto has been around for over 100 years and it was important to us to find an agency that appreciates its rich history, unique flavour and distinctive tone of voice.”
“Creativebrief was a key part of the review process. Their advice and support supplemented our search and we were happy to work alongside someone who took agency selection as seriously as we do.”
With strong experience in food and drink categories, Quiet Storm possessed all the energy, collaboration and openness Vimto sought in an agency. We can’t wait to see the work they produce together.