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CPB x Right to Equality

by Crispin Porter Bogusky

Case Studies

Case Study

Vodafone TV Play

By Grey London

In a saturated climate, Grey created an epic TV ad that reflected the level of excitement and versatility that Vodafone Ireland’s new product TV Play provides. The idea ‘nothing brings you closer’ reflects how premium entertainment acts as a point of human connectivity.

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Case Study

Tylko Furniture That Fits

By Grey London

Over 10 million tonnes of furniture is thrown away every year in Europe. In a world of fast furniture Tylko stands for creating bespoke pieces that are made for you and made to last.

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Case Study

Magum 'Melting Icon'

By LOLA MullenLowe

A real-time campaign launched in 24 hours, to reminded people that even on the hottest day of Great Britain’s history, there’s always time for pleasure.

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New Work

New Work

BT Business

By adam&eveDDB

From small start-ups to big multi-nationals, and critical public services, this new integrated campaign positions BT as an experienced and r…

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New Work

V&A

By adam&eveDDB

We launched a hyper-targeted campaign for the Victoria and Albert Museum, showcasing its vast permanent collection. With over 2.8 million ob…

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New Work

Aston Martin

By Collaborate Global

A launch event for Aston Martin, transforming an immersive experience through detailed planning, strong collaboration, and choreography. Fea…

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New Work

Instagram

By DEPT®

Working in close collaboration with Instagram’s in-house brand design team, STUDIO DUMBAR/DEPT® created a flexible, balanced motion system—e…

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#DiversityDrivesCreativity 2023 report

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.

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Industry Insights 2023

Playing in culture, adventures in AI, and redefining value: here’s what’s on the minds of progressive brands right now.

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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The Pitch Positive Pledge: has there been a shift in behaviours?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

The Weber Forecast

This week's snippet from The Weber Forecast is the single tax. It has never been more difficult for a single person to live independently. CNBC reported that almost half of US adults are currently single and are dealing with the “single tax”. The principle is that maintaining a single household doesn't cost half of a two person household. Current societal structures remind you not only are you single - but you have to pay for it too. Want more Forecast Email [email protected]

Insights

The Weber Forecast

This week's snippet from The Weber Forecast: interviewer jobs at the red carpet are being given to social media stars. Meaning journalists that have spent years honing their craft are being overlooked. There has been backlash in consequence to seeing influencers at the award show for their style of questioning and lack of preparation. It's tricky finding the right person for the job and more broadly, it opens up a wider conversation on merit. Want more Forecast Email [email protected]

Insights

How NOT to talk about sustainability

We know that climate change is a hot topic, but sustainability is a challenging topic of conversation – especially for brands. Nicola Davies, Head of Strategy at Exposure, examines how brands can create compelling sustainable narratives that inspire meaningful conversations, offer hope and galvanise action.

Insights

The Weber Forecast

This week's snippet from The Weber Forecast is when meme sticks and trends change the lexicon. New phrases and words are invented on TikTok and some haves short lifespan, but others do have staying power. For example when someone say 'X is my roman empire.' There is an understanding, it is something they think about often. Some brands like RSPB have established an authentic sense of belonging online. Want more Forecast? Email [email protected].


BITE trends & Insights

Trend

Philips comedic campaign champions uncomplicated coffee

The humorous campaign promotes no-nonsense coffee to showcase Philips’ new espresso machine

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Trend

How brand experience can drive B2B growth

Experiences can help B2B marketers build brand and create closer, more authentic relationships with customers

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Thought Leadership

Women's sport ‘second mover’ advantage

Industry experts consider how to leverage the power of brand to drive growth for women's sport

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Trend

Navigating the wild west of the creator economy

From embracing 'scruffy social' to fostering agile approaches, Tom Sneddon unveils four pivotal strategies to tap into the vast opportunities of the creator economy

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Events

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Digital & Social Summit 2024

Hosted by We Are Social

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Digital & Social Summit: Navigating an era of 'anti-social' data

Hosted by We Are Social

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Are you not entertained?: How TikTok’s secret formula is rewriting the rules of marketing

Hosted by We Are Social

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Finding the sweet spot: How marketers can leverage new technologies for long-term success

Hosted by We Are Social

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Digital & Social Summit: There's more than one level to play in gaming

Hosted by We Are Social