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Thought Leadership

IWD needs communication through demonstration

Nicola Kemp

We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day

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Highlights

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Hot Pick

M&C Saatchi successfully smashes stereotypes

By Nicola Kemp

The new campaign for London-based youth organisation, RISE.365, supported by Clear Channel underlines the power of lived experience.

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Thought Leadership

Are brands doing enough to consider cultural context within the work?

By Nicola Kemp

In an age of uncertainty and crisis we asked industry leaders if brands need to have more cultural awareness.

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Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

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Trend

Why 2024 will be a turning point for sports role models

By Helenor Gilmour

Research from Beano Brain shows a new generation is ushering in new attitudes toward women's sport


Voices

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Voices

“What, Not Even Water?” A guide to inclusive language during Ramadan

By Sabreena Dean

As Ramadan continues, Sabreena Dean encourages companies to embrace a spirit of inclusivity and understanding

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Voices

Chloe Davies launches It Takes A Village Collective

By Nicola Kemp

The inclusion trailblazer is paving the way for accountable social impact with a pioneering study into the experience of Black Women in the creative industries.

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Voices

Embracing the dyslexia advantage

By Emma Barratt

Emma Barratt shares some of the advantages that having dyslexia has brought her

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Voices

LGBT Health and Wellbeing fight against conversion practises in Scotland

By Georgie Moreton

The campaign from LGBT+ Health and Wellbeing Scotland and Shape History rejects harmful conversion practices ahead of the Scottish Government’s Consultation


Interviews

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Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

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Interviews

‘The enemy of creativity is fear’

By Nicola Kemp

Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency

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Interviews

‘If you are not confident about creativity why are you here?'

By Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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Interviews

How marketing helped Barbie reclaim her story

By Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie


Trends

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Trend

Kids’ creativity is under threat, here’s what business and brands need to do about it

By Hannah March

Hannah March says we must not let the cost of living crisis push the need for a creative education down the agenda

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Trend

Philips comedic campaign champions uncomplicated coffee

By Georgie Moreton

The humorous campaign promotes no-nonsense coffee to showcase Philips’ new espresso machine

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Trend

How brand experience can drive B2B growth

By Tom Gray

Experiences can help B2B marketers build brand and create closer, more authentic relationships with customers

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Trend

Navigating the wild west of the creator economy

By Tom Sneddon

From embracing 'scruffy social' to fostering agile approaches, Tom Sneddon unveils four pivotal strategies to tap into the vast opportunities of the creator economy

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Trend

EE promotes British Sign Language with football superstars

By Georgie Moreton

The campaign helps to keep British Sign Language users involved in football culture

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Trend

Bridging the gap: aligning your creative impact with a business mindset

By Gary Preston

Creatives must embrace a proactive approach to measurement, moving beyond vanity metrics and focusing on commercial goals

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Trend

Never stand still: Keeping ahead of competitors through thought leadership

By Andrew Mildren

Edelman’s latest report explores how to stay ahead of trends and create relevant content


Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

View Article

How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

Adam&EveDDB celebrates culture and curiosity with The V&A

By Georgie Moreton

The campaign spotlights the breadth of the museum's collection saying ‘If you’re into it, it’s in the V&A’

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Hot Pick

Autistica’s Unseen CV spotlights overlooked neurodivergent talent

By Georgie Moreton

The campaign combines awareness and action to make meaningful change to employment processes

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Hot Pick

Just Eat’s charming animal characters find the joy of everyday

By Georgie Moreton

The campaign from McCann makes use of relatable animal puppets to reflect the realities of food delivery

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Hot Pick

Wieden+Kennedy London brings the world of gaming into reality

By Jeevan Georgina Hammond

SeedSaga bridges the gap between the virtual and the real life, enabling gamers to ‘touch grass’


Fuel Your Imagination

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Fuel Your Imagination

Breast Cancer Now shows the importance of research with ‘Gallery of Hope’

By Jeevan Georgina Hammond

Using AI, portraits depict potential future moments for those living with secondary breast cancer

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Fuel Your Imagination

Uber Eats restaurants are Open For Suhoor

By Georgie Moreton

A new campaign from Uber Eats helps those observing Ramadan to find restaurants open for Suhoor

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Fuel Your Imagination

BT launches message of support for businesses

By Georgie Moreton

'We’ve Got Your Back’ is the first campaign for the brand from Adam&EveDDB

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Fuel Your Imagination

Tom Ford secures fashion first with Ocean Outdoor

By Nicola Kemp

The luxury fashion brand brought a live stream fashion experience to outdoor

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Fuel Your Imagination

Plenty gifts free weddings to couples who ‘Vow to Clean’

By Jeevan Georgina Hammond

The campaign acknowledges the reality of long-term relationship commitment

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Fuel Your Imagination

Department for Transport targets young men with audio push

By Jeevan Georgina Hammond

The campaign, created by VML, features Hugo Chegwin and Kareem Ramsay

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Fuel Your Imagination

Kotex breaks period taboos

By Jeevan Georgina Hammond

The Kimberly-Clark owned brand aims to make period care more accessible, with audience-focused packaging, resources, and education


Thought Leadership

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Thought Leadership

Women's sport ‘second mover’ advantage

By Georgie Moreton

Industry experts consider how to leverage the power of brand to drive growth for women's sport

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Thought Leadership

Stepping into the spotlight

By Georgie Moreton

Industry leaders from the IPA, UN Women, Accenture Song, McCann and We Are Futures underline the importance of investing in female talent

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Thought Leadership

Should creative businesses do more to drive happiness?

By Nicola Kemp

To mark International Day of Happiness we asked if the creative industries should do more to prioritise staff happiness

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Thought Leadership

Feminism isn’t just a women's issue

By Georgie Moreton

Ocean Outdoor’s International Women’s Day Event served to empower, uplift and inspire

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Thought Leadership

Sustainable Advertising: A rewarding choice of career?

By Matt Bourn and Sebastian Munden

The Advertising Association’s Communication Director Matt Bourn and Ad Net Zero’s’ Chair Sebastian Munden on why embracing sustainability is crucial to attracting and retaining talent

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Thought Leadership

International Women’s Day demands deeds not words

By Nicola Kemp

In the second part of our series industry leaders ask if 2024 will be the year of communication through demonstration

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Thought Leadership

IWD needs communication through demonstration

By Nicola Kemp

We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day


Most Loved

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Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

Read more
Thought Leadership

Women's sport ‘second mover’ advantage

By Georgie Moreton

Industry experts consider how to leverage the power of brand to drive growth for women's sport

Read more
Trend

NSPCC harnesses the power of poetry in groundbreaking campaign

By Nicola Kemp

The genre-defying work starring Sex Education star T’Nia Miller shatters the illusion of the Instagrammable picture-perfect family.

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Voices

Black Create Connect and the power of community

By Georgie Moreton

Alicia Richardson, Founder of Black Create Connect on the importance of sharing opportunities, building community and embracing a learning mindset