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Interviews

‘Focus on potential rather than past success’

Nicola Kemp

McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture

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Highlights

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Voices

Creative Equals invests in Disabled Creatives

By Nicola Kemp

The second training scheme will offer free training to 20 disabled and neurodivergent creatives in the UK

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Thought Leadership

Women's sport ‘second mover’ advantage

By Georgie Moreton

Industry experts consider how to leverage the power of brand to drive growth for women's sport

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Trend

From Boomers to Gen Alpha - how to harness the qualities of creators across generations

By Jamie Ray

Brands must consider a broad range of influencer talent to get ahead and collaborate in more innovative ways

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Voices

Allies Coming Out for Trans+ calls for better support for the Trans+ community

By Georgie Moreton

The industry collective is hosting a briefing for advertising leaders to encourage better action as hate crime rises

Voices

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Voices

What is sexual harassment?

By Katrina Urban

TimeTo’s Kat Urban answers questions around sexual harassment after conversation sparked from CPB’s ‘I’m asking for it’ campaign

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Voices

How a late ADHD diagnosis boosted my career

By Emma Castle

Emma Castle shares her experience of being diagnosed with ADHD and the importance of being authentic

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Voices

Creative Equals and Creativebrief launch RISE Trend Report

The report is designed to amplify the voices and insights of the flagship conference and is free to access.

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Voices

Creative Equals invests in Disabled Creatives

By Nicola Kemp

The second training scheme will offer free training to 20 disabled and neurodivergent creatives in the UK

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Interviews

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Interviews

‘Focus on potential rather than past success’

By Nicola Kemp

McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture

Read more
Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

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Interviews

‘The enemy of creativity is fear’

By Nicola Kemp

Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency

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Interviews

‘If you are not confident about creativity why are you here?'

By Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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Trends

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Trend

WhatsApp for customer engagement: Brand etiquette watchouts

By Sam Richardson

How brands can best leverage one of the most popular channels for personal communication

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Trend

Old El Paso makes some noise with Team GB

By Georgie Moreton

Ahead of the Paris 2024 Olympic Games the campaign, from M&C Saatchi, shows support for Team GB

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Trend

From Boomers to Gen Alpha - how to harness the qualities of creators across generations

By Jamie Ray

Brands must consider a broad range of influencer talent to get ahead and collaborate in more innovative ways

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Trend

Creativity is the currency that will differentiate brands

By Juan Miguel Lapido

GenAI will help create opportunities for brands to create attention-grabbing campaigns that deliver results

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Trend

Peperami’s anarchistic ‘Animal’ makes its return

By Georgie Moreton

The campaign from Fearless Union reintroduces Peperami’s brand mascot to a new audience

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Trend

Embracing Generative AI: Be the ‘yes, and’, not the ‘no, but’ person

By Steve Phillips

Steve Phillips shuns fearmongering in favour of a more open-minded approach to AI

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Trend

Irrelevant but not worthless: How to turn a rebrand into a refresh

By Olaf van Gerwen

Chuck Studios’ Olaf van Gerwen unpacks Lyle’s rebrand

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Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

Marmite recruits Brits to smuggle spread into the US

By Jeevan Georgina Hammond

The new campaign, from Adam&EveDDB London and New York, encourages Marmite lovers to help Brits abroad get their fix

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Hot Pick

Lego liberates young girls from the pressure of perfection

By Georgie Moreton

The campaign spotlights gendered language bias and champions freedom in play to help girls reach their full creative potential

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Hot Pick

Adam&EveDDB celebrates culture and curiosity with The V&A

By Georgie Moreton

The campaign spotlights the breadth of the museum's collection saying ‘If you’re into it, it’s in the V&A’

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Hot Pick

Autistica’s Unseen CV spotlights overlooked neurodivergent talent

By Georgie Moreton

The campaign combines awareness and action to make meaningful change to employment processes

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Fuel Your Imagination

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Fuel Your Imagination

Wilkinson Sword builds 3D rain-activated foaming razor

By Jeevan Georgina Hammond

‘Just Add Water’ by Recipe uses OOH to bring Wilkinson Sword’s new razor to life at Westfield London

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Fuel Your Imagination

Xbox brings learning to gaming with ‘Beyond Xbox: Field Trips’

By Jeevan Georgina Hammond

The innovative campaign by McCann London uses audio journeys to showcase the teaching capabilities of video games

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Fuel Your Imagination

Sky Bet puts fans first

By Georgie Moreton

The new campaign from Grey London pays homage to football fans to foster a more meaningful connection

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Fuel Your Imagination

Baileys’s audio innovation helps consumers make the most of their bottle

By Jeevan Georgina Hammond

The Sound Scales tool detects how much of the drink is left and suggests various ways to use it

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Fuel Your Imagination

Breast Cancer Now shows the importance of research with ‘Gallery of Hope’

By Jeevan Georgina Hammond

Using AI, portraits depict potential future moments for those living with secondary breast cancer

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Fuel Your Imagination

Uber Eats restaurants are Open For Suhoor

By Georgie Moreton

A new campaign from Uber Eats helps those observing Ramadan to find restaurants open for Suhoor

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Fuel Your Imagination

BT launches message of support for businesses

By Georgie Moreton

'We’ve Got Your Back’ is the first campaign for the brand from Adam&EveDDB

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Thought Leadership

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Thought Leadership

How can brands prepare for a summer of sport?

By Georgie Moreton

Industry leaders share how brands can leverage sporting experiences to retain and attract new customers during this year's summer of sport

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Thought Leadership

Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?

By Jeevan Georgina Hammond

As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change

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Thought Leadership

Women's sport ‘second mover’ advantage

By Georgie Moreton

Industry experts consider how to leverage the power of brand to drive growth for women's sport

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Thought Leadership

Stepping into the spotlight

By Georgie Moreton

Industry leaders from the IPA, UN Women, Accenture Song, McCann and We Are Futures underline the importance of investing in female talent

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Thought Leadership

Should creative businesses do more to drive happiness?

By Nicola Kemp

To mark International Day of Happiness we asked if the creative industries should do more to prioritise staff happiness

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Thought Leadership

Feminism isn’t just a women's issue

By Georgie Moreton

Ocean Outdoor’s International Women’s Day Event served to empower, uplift and inspire

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Thought Leadership

Sustainable Advertising: A rewarding choice of career?

By Matt Bourn and Sebastian Munden

The Advertising Association’s Communication Director Matt Bourn and Ad Net Zero’s’ Chair Sebastian Munden on why embracing sustainability is crucial to attracting and retaining talent

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Most Loved

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Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

Read more
Thought Leadership

Women's sport ‘second mover’ advantage

By Georgie Moreton

Industry experts consider how to leverage the power of brand to drive growth for women's sport

Read more
Trend

NSPCC harnesses the power of poetry in groundbreaking campaign

By Nicola Kemp

The genre-defying work starring Sex Education star T’Nia Miller shatters the illusion of the Instagrammable picture-perfect family.

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Voices

Black Create Connect and the power of community

By Georgie Moreton

Alicia Richardson, Founder of Black Create Connect on the importance of sharing opportunities, building community and embracing a learning mindset