Author and Vice President of Ogilvy’s Islamic brand consultancy
A born-and-bred Londoner who is ready to fight anyone who tries to tell her it isn’t the greatest city in the world, Shelina started a blog about her experiences as a Muslim Brit, following the London bombings in 2005. This later became Love in a Headscarf and has been translated into 10 languages. This got her thinking about the underrepresented Muslim customer, something she says led to her current role as Vice President of Ogilvy’s Islamic brand consultancy. Since then, Shelina has become one of the key voices in commenting on industry trends and Muslim consumers. Her work has appeared in numerous outlets, including Campaign, The Drum, BBC Radio and The Times. She also published her second book, Generation M: Young Muslims Changing the World. Shelina has been named one of the 500 most influential Muslims in the world, and one of the UK’s 100 most influential Muslim women, as well as a Digiday Changemaker and one of AdAge’s Women to Watch. The UK’s Institute of Practitioners in Advertising awarded her ‘Woman of Tomorrow’, one of ten future female leaders of the British advertising industry.