8:30 - 11am, Thursday 12th July 2018

Bringing creative working culture into the 21st Century

8:15 - 11:00am, Thursday 12th July 2018

At a dinner we recently hosted, an agency CEO said to the table, “I know that creating a flexible workforce is what I need to do. I don’t know how that works.” This is something we have heard time and again, and even more so over the past year.

It would appear that whilst the whole media and marketing landscape has been shifting, just one thing has remained the same - the working culture of our industry. There is an urgent and imperative need to find more flexible and accommodating working practices that don’t place undue strain on mental health, create talent drain or stop us from recruiting more diverse teams. All of which have a knock-on effect to a team’s ability to think creatively and ultimately make the best work.

On the 12th of July, we‘ll be exploring how agencies can implement this change and if brands should or could shoulder greater responsibility in creating more ethical and responsible working cultures with their agency partners, thereby giving agencies the permission to change.

Our panel will be comprised of senior brand and agency thinkers, in addition to experts in this field who will bring their thinking, experiences and advice to the conversation.

Member agencies go free

Brand tickets are £25pp (exc VAT)

Non- member agency tickets are £95pp (exc VAT)

Our Panel:

Amelia Torode

Founder, The Fawnbrake Collective

Fascinated by brands, technology, culture and ideas, Amelia Torode is one of the UK’s best known strategic planners. Campaign magazine describe her as a “trailblazer in the advertising industry, a brilliant strategic thinker and leader.” She’s worked at agencies including Naked, Ogilvy Interactive, VCCP and most recently was Chief Strategy Officer at TBWA\London. Amelia recently launched The Fawnbrake Collective, designed to be a new operating system for brands using independent and freelance talent who have chosen to opt out of large agency structures. Amelia is a TEDx Talk-er, a Power Part Timer power list winner, “Planner of The Year”, a mum/wife of Arsenal obsessives, and an unfit runner. Twitter keeps her informed, Instagram keeps her sane.

James Hayhurst Global Brand Equity Director, Unilever Before joining Unilever, James Hayhurst worked agency-side for 14 years, spending time at adam&eve DDB (where he worked on award-winning campaigns for Volkswagen and Channel 4) and Leagas Delaney. In 2014, he joined Unilever and ‘Dirt is Good’ as the Global Brand Equity director. He worked on the Cannes award-winning film ‘Free the kids’, and last year brought IKEA, the Lego foundation and National Geographic together to form the ‘Real Play Coalition’ at Davos. James has recently flown the flag for shared parental leave, caring for his four-month-old and seven-year-old daughters – both of whom share Unilever’s dirt is good philosophy!

Sereena Abbassi

Head of Culture and Inclusion, M&C Saatchi Group

Sereena Abbassi is Head of Culture & Inclusion for the M&C Saatchi Group where she is committed to creating organisational transformation that is grounded in creative and strategic thinking. She is also the Founder of All Here, which helps agencies and brands think more critically about the world and their work. Sereena helps organisations with their diversity and inclusion strategies and has previously worked with Creative Equals, is on the Advisory Board for the DIMA Summit, and is one of the few Diversity & Inclusion experts advising the UK Advertising & Media Industry Diversity Taskforce.

Running order

8:15am  Breakfast and networking

9:00am  Panel discussion

10.30-11:00am  Networking

 

Finding the Venue

Picturehouse Central
Corner of Shaftesbury Avenue and Great Windmill Street, Piccadilly, London W1D 7DH

Nearest tube - Piccadilly Circus

8:30 - 11am, Thursday 12th July 2018

James Hayhurst Global Brand Equity Director, Unilever Before joining Unilever, James Hayhurst worked agency-side for 14 years, spending time at adam&eve DDB (where he worked on award-winning campaigns for Volkswagen and Channel 4) and Leagas Delaney. In 2014, he joined Unilever and ‘Dirt is Good’ as the Global Brand Equity director. He worked on the Cannes award-winning film ‘Free the kids’, and last year brought IKEA, the Lego foundation and National Geographic together to form the ‘Real Play Coalition’ at Davos. James has recently flown the flag for shared parental leave, caring for his four-month-old and seven-year-old daughters – both of whom share Unilever’s dirt is good philosophy!
James Hayhurst Global Brand Equity Director, Unilever Before joining Unilever, James Hayhurst worked agency-side for 14 years, spending time at adam&eve DDB (where he worked on award-winning campaigns for Volkswagen and Channel 4) and Leagas Delaney. In 2014, he joined Unilever and ‘Dirt is Good’ as the Global Brand Equity director. He worked on the Cannes award-winning film ‘Free the kids’, and last year brought IKEA, the Lego foundation and National Geographic together to form the ‘Real Play Coalition’ at Davos. James has recently flown the flag for shared parental leave, caring for his four-month-old and seven-year-old daughters – both of whom share Unilever’s dirt is good philosophy!
James Hayhurst Global Brand Equity Director, Unilever Before joining Unilever, James Hayhurst worked agency-side for 14 years, spending time at adam&eve DDB (where he worked on award-winning campaigns for Volkswagen and Channel 4) and Leagas Delaney. In 2014, he joined Unilever and ‘Dirt is Good’ as the Global Brand Equity director. He worked on the Cannes award-winning film ‘Free the kids’, and last year brought IKEA, the Lego foundation and National Geographic together to form the ‘Real Play Coalition’ at Davos. James has recently flown the flag for shared parental leave, caring for his four-month-old and seven-year-old daughters – both of whom share Unilever’s dirt is good philosophy!
James Hayhurst Global Brand Equity Director, Unilever Before joining Unilever, James Hayhurst worked agency-side for 14 years, spending time at adam&eve DDB (where he worked on award-winning campaigns for Volkswagen and Channel 4) and Leagas Delaney. In 2014, he joined Unilever and ‘Dirt is Good’ as the Global Brand Equity director. He worked on the Cannes award-winning film ‘Free the kids’, and last year brought IKEA, the Lego foundation and National Geographic together to form the ‘Real Play Coalition’ at Davos. James has recently flown the flag for shared parental leave, caring for his four-month-old and seven-year-old daughters – both of whom share Unilever’s dirt is good philosophy!
James Hayhurst Global Brand Equity Director, Unilever Before joining Unilever, James Hayhurst worked agency-side for 14 years, spending time at adam&eve DDB (where he worked on award-winning campaigns for Volkswagen and Channel 4) and Leagas Delaney. In 2014, he joined Unilever and ‘Dirt is Good’ as the Global Brand Equity director. He worked on the Cannes award-winning film ‘Free the kids’, and last year brought IKEA, the Lego foundation and National Geographic together to form the ‘Real Play Coalition’ at Davos. James has recently flown the flag for shared parental leave, caring for his four-month-old and seven-year-old daughters – both of whom share Unilever’s dirt is good philosophy!
James Hayhurst Global Brand Equity Director, Unilever Before joining Unilever, James Hayhurst worked agency-side for 14 years, spending time at adam&eve DDB (where he worked on award-winning campaigns for Volkswagen and Channel 4) and Leagas Delaney. In 2014, he joined Unilever and ‘Dirt is Good’ as the Global Brand Equity director. He worked on the Cannes award-winning film ‘Free the kids’, and last year brought IKEA, the Lego foundation and National Geographic together to form the ‘Real Play Coalition’ at Davos. James has recently flown the flag for shared parental leave, caring for his four-month-old and seven-year-old daughters – both of whom share Unilever’s dirt is good philosophy!