Bringing creative working cultures into the 21st century
8:30 - 11am, Thursday 12th July 2018
At a dinner we recently hosted, an agency CEO said to the table, “I know that creating a flexible workforce is what I need to do. I don’t know how that works.” This is something we have heard again and again, and even more so over the past year.
It would appear that whilst the whole media and marketing landscape has been shifting, just one thing has remained the same - the working culture of our industry. There is an urgent and imperative need to find more flexible and accommodating working practices that don’t place undue strain on mental health, create talent drain and stop us from recruiting more diverse teams. All of which have a knock-on effect to a team’s ability to think creatively and ultimately make the best work.
On the 12th of July, we‘ll be exploring how agencies can implement this change and if brands should/could shoulder greater responsibility in creating more ethical and responsible working cultures with their agency partners – thereby giving agencies the permission to change.
Our panel will be comprised of senior brand and agency thinkers, in addition to experts in this field who will bring their thinking, experiences and advice to the conversation.
Member agencies go free
Brand tickets are £25pp (exc VAT)
Non- member agency tickets are £95pp (exc VAT)
8:30am Breakfast and networking
9:00am Panel discussion
Finding the Venue
Corner of Shaftesbury Avenue and Great Windmill Street, Piccadilly, London W1D 7DH
Nearest tube - Piccadilly Circus