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£10
million in new business through creativebrief in last month
This month we have client briefs covering a range of different disciplines
from advertising to field marketing and print production. Client confidentially
is paramount here at creativebrief so unfortunately we cannot disclose any
further details but will do so as soon as it comes into the public domain.
However, we are proud that these briefs represent a considerable opportunity
for our members.
Agency "filter" service for clients is launched
creativebrief aims to make fielding cold calls a thing of the past. This
month has seen the launch of filter. Recognising that client marketing and
procurement personnel have little time to monitor cold calls and direct marketing
collateral from agencies and suppliers, we spent the last few months developing
the filter service alongside one of our major clients. filter provides management
of all incoming "cold calls" to client marketing and/or procurement
departments. The service also includes sorting, cataloguing and reporting of
marketing material sent to clients.
The benefits of the filter service are:
- cuts out the hassle of fielding cold calls
- ensures that potentially important business partners are not overlooked
- provides objective benchmarking of potential suppliers in advance of meeting
- monthly audits from creativebrief on supplier approaches
In order that we can further develop the filter product to match your requirements
please just take a few moments to complete our online survey. If you would
like to find out more please do not hesitate to call Tom Lucas, our Head of
Client Services, on +44 (0)20 7478 8200.
creativebrief
- the next generation
Our online database has been central to the success of creativebrief so, rather
than rest on our laurels, we have begun the development of the next generation
creativebrief site. This is being headed up by Rob Armstrong, who has over
nine years experience in the Advertising Production Industry- Rob has worked
extensively in the building, integration and deployment of intranet based applications
within this sector.
Previously Rob was IT manager and New Media Manager of TagWorldwide, working
on a number of client projects including Nike and Seagrams. He was also a partner
in FourGritti, a Leicester Square based communications agency and has worked
as a Technical Consultant on large integration projects for clients including
PernodRicard, Ladbrokes and Egg.

More
new members come onboard
New service provider agencies signing up in March include:
Agency
Name |
Marketing Sector |
| Mother |
Advertising |
| Golin
Harris, Chrome, Biss Lancaster |
PR |
| Joshua, Heresy IMS Group,
Teamspirit |
Integrated Marketing |
| Red C Marketing |
Direct Marketing |
| Sense London |
Experiential Marketing |
| EMM |
Media Consultancy |
| a:cet |
Research |
| Getty Images |
Photography |

Increasing our coverage of international agencies- continued
We are continuing to update our database to include yet more international
agencies. For example, our listings for Sweden now include over 100 agencies,
covering a variety of disciplines including advertising, digital marketing,
branding, PR and production companies.
Looking for an agency abroad? Click
HERE to visit our site or call us now on +44 (0)20 7478 8200 for more information.
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