creativebrief
Issue 12 June 2005

English Heritage seeks agencies for branding overhaul

English Heritage is embarking on a new brand guidelines project and has appointed creativebrief to handle a review of potential agencies.

Kirstie Holmes, Creative Services Manager for English Heritage said - 'we are looking to achieve greater consistency in the application of our brand style across the wide range of our communications materials, whilst also giving them a more contemporary and accessible feel '.

English Heritage is planning to make an appointment in July and roll out the new guidelines by September 2005. 10 member agencies have been involved in the review.

English Heritage is also the latest client to have signed up to the creativebrief filter. As this review has been publicised, English Heritage has saved considerable time by outsourcing the management of supplier approaches to creativebrief.


Scottish Courage reviews design agencies for packaging brief

Earlier this month Scottish Courage invited two agencies to pitch for a packaging design project. The review involved six agencies and is part of an increasing number of design briefs that creativebrief have handled over recent months.English Heritage appoints Aqueduct to handle corporate ID brief

English Heritage has appointed corporate identity, design and advertising agency Aqueduct to handle the development of brand guidelines following a recent repositioning project led by Marketing Director Dan Wolfe.

The Clerkenwell-based agency saw off competition from OpenMind SDS, The Open Agency and 3SixZero in the final round of pitching.

Kirstie Holmes, Creative Services Manager for English Heritage said 'Aqueduct were strategically and creatively impressive and clearly got to grips with the brief. Importantly, the chemistry was also right.'

Client briefs over June

Discipline

Sector Region
Event Management Financial services UK
Brand Identity Tourism/Leisure UK
Advertising FMCG Ireland
Licensing Sports Asia
Sales Promotion Sports Asia
Sales Promotion Sports UK

creativebrief unveils free offer to key clients

In the lead up to our site relaunch in September 2005, creativebrief is currently offering a number of free services to clients:

  • free briefs - have our team review as many marketing services agencies in as many sectors as you like. For nothing.
  • free filter - cut out cold calls and other marketing approaches from speculative suppliers

If you would like to find out more about the free trial please contact Tom Lucas, our Head of Client Services on +44 (0)207 478 8200.

Agency shortlisted to pitch after introduction through filter

creativebrief filter, designed to manage supplier approaches to creativebrief clients has already reaped rewards. Logistik, an event management agency based in Leeds who were referred through to filter last month, have been involved in a recent brief, and have now been invited to pitch for a six figure piece of business.

Our client has not only enjoyed the time saving benefits of the service, but has also been connected with a potentially valuable commercial partner.

To find out more about filter please contact Woody Morley on +44 (0)207 478 8200.

More new members come onboard

New service providers joining in May include:

Agency Name

Marketing Sector
Fitch Design Design/Branding
Lloyd Ferguson Hawkins Design/Branding
Quantum Media Digital/Interactive
Together Communications Group Integrated Marketing Communications
Space Integrated Marketing Communications
Keanes Group Production Company
Cherish PR Public Relations

 

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