creativebrief
Issue 21 September 2006

Geronimo wins £6.2 million Direct Line business

Following a four-way pitch against Craik Jones Watson Mitchell Voelkel, Archibald Ingall Stretton, and Carlson Marketing, Geronimo were selected to manage the £6.2m direct marketing account for Direct Line, owned by the Royal Bank of Scotland. For more information click here.
Kitcatt Nohr wins £ 1 million Citroen DM business

Also, Kitcatt Nohr has successfully picked up the London Citroen direct marketing brief. They were in competition against WWAV Rapp Collins, Iris and Carlson. For more information click here.
Live briefs

We are currently waiting to hear which agencies will be selected for the following live briefs:

Discipline

Sector Region Status
Web design Pharmaceutical UK Agencies submitted
Partnership marketing Automotive UK Agencies submitted
Film Production Charity UK Agencies submitted
Digital Automotive UK Agencies submitted
DM, Sales promotion, Experiential marketing FMCG UK Agencies long-listed
Exhibition design Pharmaceutical World Final quarter 2006

To find out more about any of the above call Olga Tsimbiridis on +44 (0)20 7478 8200Client marketing initiative

Following recent work for Churchill and Direct Line, we have been in contact with the UK's top financial services clients to continue raising awareness of creativebrief in this sector. Our next focus will be on automotive clients, in the wake of previous work for Citroen, Peugeot and Vauxhall. Following on from this, we will be in contact with FMCG clients to further generate new business opportunities for our members.
New agencies joined

New service providers joined in June and July include:

Agency Name

Marketing Sector
1576 Advertising Integrated Marketing / Sales Promotion
Barraclough Edwards Chamberlain DM / CRM
Brian Jacobs & Associates Freelancer
CC Lab Event Management
Clemmow Hornby Inge DM / CRM / Interactive/ Digital Marketing
Clark McKay Walpole DM / CRM
Harrison Troughton Wunderman DM / CRM
Hicklin Slade Advertising
Leo Burnett Ltd Interactive / Digital Marketing
Substance DM / CRM
TRA DM / CRM
SBG & Finex DM / CRM
SMP DM / CRM / Sales Promotion
SOUK Integrated marketing
Stream DM / CRM
Stickee Interactive / Digital Marketing


Move towards alternative media

Below is a link to a letter from creativebrief's Managing Director, Paul Duncanson, printed in Campaign, 25th August, emphasising the need for forward thinking in terms alternative media in order to generate effective marketing campaigns. Click here to see the letter.

 

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