
Geronimo
wins £6.2 million Direct Line business
Following a four-way pitch against Craik Jones Watson Mitchell Voelkel,
Archibald Ingall Stretton, and Carlson Marketing, Geronimo were selected
to manage the £6.2m direct marketing account for Direct Line, owned
by the Royal Bank of Scotland. For more information click here.
Kitcatt
Nohr wins £ 1 million Citroen DM business
Also, Kitcatt Nohr has successfully picked up the London Citroen direct
marketing brief. They were in competition against WWAV Rapp Collins, Iris
and Carlson. For more information click here.
Live
briefs
We are currently waiting to hear which agencies will be selected for the
following live briefs:
Discipline |
Sector |
Region |
Status |
| Web design |
Pharmaceutical |
UK |
Agencies submitted |
| Partnership
marketing |
Automotive |
UK |
Agencies submitted |
| Film Production |
Charity |
UK |
Agencies submitted |
| Digital |
Automotive |
UK |
Agencies submitted |
| DM, Sales promotion, Experiential
marketing |
FMCG |
UK |
Agencies long-listed |
| Exhibition design |
Pharmaceutical |
World |
Final quarter 2006 |
To find out more about any of the above call Olga Tsimbiridis on +44 (0)20
7478 8200 Client
marketing initiative
Following recent work for Churchill and Direct Line, we have been in
contact with the UK's top financial services clients to continue raising
awareness of creativebrief in this sector. Our next focus will be on automotive
clients, in the wake of previous work for Citroen, Peugeot and Vauxhall.
Following on from this, we will be in contact with FMCG clients to further
generate new business opportunities for our members.
New
agencies joined
New service providers joined in June and July include:
Agency
Name |
Marketing Sector |
| 1576 Advertising |
Integrated Marketing /
Sales Promotion |
| Barraclough
Edwards Chamberlain |
DM /
CRM |
| Brian Jacobs & Associates |
Freelancer |
| CC Lab |
Event Management |
| Clemmow Hornby Inge |
DM / CRM / Interactive/
Digital Marketing |
| Clark McKay Walpole |
DM / CRM |
| Harrison Troughton Wunderman |
DM / CRM |
| Hicklin Slade |
Advertising |
| Leo Burnett Ltd |
Interactive / Digital Marketing |
| Substance |
DM / CRM |
| TRA |
DM / CRM |
| SBG & Finex |
DM / CRM |
| SMP |
DM / CRM / Sales Promotion |
| SOUK |
Integrated marketing |
| Stream |
DM / CRM |
| Stickee |
Interactive / Digital Marketing |

Move
towards alternative media
Below is a link to a letter from creativebrief's Managing Director,
Paul Duncanson, printed in Campaign, 25th August, emphasising the need
for forward thinking in terms alternative media in order to generate
effective marketing campaigns. Click here to see the letter.
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