Legal & General
picks creativebrief to manage roster review
For one of the first times in pitch history, a major financial services
client has conducted a thorough assessment of the intermediary marketplace
before choosing creativebrief to manage their agency roster review.
Over £10m
of new client briefs
Discipline |
Sector |
Status |
| Through-the-line |
Financial Services |
Agencies submitted |
| Field
marketing / merchandising |
FMCG |
Agencies submitted |
| Sponsorship |
Financial Services |
Agencies submitted |
| PR, events, advertising |
Charity |
Chemistry meetings |
| Events and experiential |
Alcoholic drinks |
Agencies short listed |
| Brand response |
Automotive |
Agencies long listed |
| Digital |
Pharmaceutical |
Agencies long listed |
To find out more about any of the above call Olga Tsimbiridis on +44 (0)20
7478 8200
More
new agencies on creativebrief
New agencies that joined in August / September include a growing range
of marketing services:
Agency
Name |
Marketing Sector |
| BDH/TBWA Manchester |
Advertising |
| Brand
Communications |
Interactive / Digital
Marketing |
| Craik Jones Watson Mitchell
Voelkel |
DM / CRM / Digital |
| Digerati |
Digital |
| Ethnic Communications |
PR |
| Euro RSCG London |
Advertising |
| Geronimo |
DM / CRM |
| Good Relations Consumer |
PR |
| Good Relations Corporate |
PR |
| Initials |
Integrated BTL |
| Jump Marketing |
Integrated |
| Lea International |
Exhibitions |
| Merle Agency |
Integrated |
| Miller Bainbridge |
DM / CRM |
| Postal Audits |
Marketing Consultancies / Media Auditors |
| Spinnaker |
DM / CRM / Digital |
| Tequila Manchester |
Integrated BTL |
New
authors in creativebrief
 |
Peter Fisk -
Marketing Genius
For more information click
here |
 |
Nirmalya Kumar -
Marketing as Strategy: Understanding The CEO's Agenda for Driving Growth and
Innovation
For more information click here |
 |
James Bellini & Kati
St Clair -
The Bullshit Factor: The Truth about Corporate Disguises, Lies & Denial
For more information click here |
 |
Kevin Duncan -
Teach Yourself Growing Your Business
For more information click here |
 |
David Kean -
How Not to Come Second: The Art of Winning Business Pitches
For more information click here |
New
face in creativebrief
 Emma Jenkin has been appointed as Account Executive and will be working
across a variety of areas including the online side of the service
and day-to-day agency engagement. She also works alongside Olga Tsimbiridis
by assisting in brief management.
Having graduated from Edinburgh University with a Master's Degree
in Sociology and Politics, Emma begins her career with creativebrief.
Following her internship with Saatchi & Saatchi, she wanted to
pursue a career within the agency world, particularly working with
a range of disciplines.
Have you moved address, acquired any new personnel or clients? Are
your case studies up to date and relevant?
Please call Emma Jenkin on +44 (0)20 7478 8200 to discuss any of
the above
|
