creativebrief
Issue 24 January 2007

creativebrief recognised as one of the most inspiring businesses

We are delighted to announce that creativebrief was judged as one of the top 20 inspirational small businesses in London, by The Evening Standard and 02 on 25/01/07. These awards covered many different markets and industry sectors attracting many entries from the broadest range of entrepreneurial enterprises.

 



Increased demand for creativebrief

The call for creativebrief's service has brought in a busy January, with six briefs in the first three weeks. This pace of incoming work is anticipated to continue throughout the year, as the marketing budget for 2007 is set to be the most buoyant in seven years (as indicated in the recent Bellwether Report). The expected resurgent growth demands more knowledge and insight into the broadening range of agency offerings, which represents a burgeoning platform for our services.

We have also seen an increase in demand by clients to go online and take advantage of our search facility, thereby reducing the constraint of location and consequently developing our regional offering. The team now has seen well over 2,000 agencies face to face from Belfast to Brighton, Edinburgh to Manchester. We are creating much greater opportunity for agencies that previously might not have been on the map. As well as servicing more locations, our blend of technology provides all parties with transparency and ease in the agency selection process.

In time, we expect to see our international demand grow as well. Already, we help source marketing services from all over the world for clients such as Astra Zeneca, Diageo, RBS Group and Scottish Courage. The benefit to them is they can save a fortune in travel costs and inconvenience. We have conducted reviews in markets as diverse as Korea to Kenya and The People's Republic of China to The Republic of Ireland - enabling them to expand into new territories with confidence by finding them the best services on the ground.

With the January brief-pace set to continue, 2007 is due to be a year of significant growth!


Total value of client briefs increases by 60% in 2006



Moving into the Luxury market

creativebrief are particularly pleased to be currently working with an Asian luxury hotel client. They are looking to find a design agency to re-invent their corporate identity. In conjunction with this, they are also searching for an advertising agency to use this new identity to create a distinctive press and print campaign. This brief follows on from work we have done with previous luxury clients including De Beers, Rolls Royce, Coutts, Johnnie Walker, Tanqueray and Talisker.
New briefs

Discipline

Sector Status
Roster Review Financial Services Agencies long listed
Print work Charity Chemistry meetings
Global Identity Design Tourism Live brief
Global Advertising Development Tourism Live brief
Through-the-line Alcoholic drinks Agencies short listed
Integrated marketing Insurance Agencies long listed
PR Alcoholic drinks Live brief
Global communications Communications Pending brief


More new agencies on creativebrief

Agency Name

Marketing Sector
Grand Union Digital
Mook Digital
Syzygy Digital
Ricandjo Video production
Red Spider Marketing consultancies
Bespoke Advertising
Cubo Integrated Marketing

 

Our mailing address is:
creativebrief
97-99 Dean Street
Soho, London W1D 3TE

Our telephone:
02074788200

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