
creativebrief
recognised as one of the most inspiring businesses
We are delighted to announce that creativebrief was judged as one of the top
20 inspirational small businesses in London, by The Evening Standard and 02 on
25/01/07. These awards covered many different markets and industry sectors attracting
many entries from the broadest range of entrepreneurial enterprises.


Increased
demand for creativebrief
The call for creativebrief's service has brought in a busy January, with six
briefs in the first three weeks. This pace of incoming work is anticipated
to continue throughout the year, as the marketing budget for 2007 is set to
be the most buoyant in seven years (as indicated in the recent Bellwether Report).
The expected resurgent growth demands more knowledge and insight into the broadening
range of agency offerings, which represents a burgeoning platform for our services.
We have also seen an increase in demand by clients to go online and take advantage
of our search facility, thereby reducing the constraint of location and consequently
developing our regional offering. The team now has seen well over 2,000 agencies
face to face from Belfast to Brighton, Edinburgh to Manchester. We are creating
much greater opportunity for agencies that previously might not have been on
the map. As well as servicing more locations, our blend of technology provides
all parties with transparency and ease in the agency selection process.
In time, we expect to see our international demand grow as well. Already, we
help source marketing services from all over the world for clients such as
Astra Zeneca, Diageo, RBS Group and Scottish Courage. The benefit to them is
they can save a fortune in travel costs and inconvenience. We have conducted
reviews in markets as diverse as Korea to Kenya and The People's Republic of
China to The Republic of Ireland - enabling them to expand into new territories
with confidence by finding them the best services on the ground.
With the January brief-pace set to continue, 2007 is due to be a year of significant
growth!

Total
value of client briefs increases by 60% in 2006


Moving
into the Luxury market
creativebrief are particularly pleased to be currently working with an Asian
luxury hotel client. They are looking to find a design agency to re-invent
their corporate identity. In conjunction with this, they are also searching
for an advertising agency to use this new identity to create a distinctive
press and print campaign. This brief follows on from work we have done with
previous luxury clients including De Beers, Rolls Royce, Coutts, Johnnie Walker,
Tanqueray and Talisker. 
New
briefs
Discipline |
Sector |
Status |
| Roster Review |
Financial Services |
Agencies long listed |
| Print
work |
Charity |
Chemistry meetings |
| Global Identity Design |
Tourism |
Live brief |
| Global Advertising Development |
Tourism |
Live brief |
| Through-the-line |
Alcoholic drinks |
Agencies short listed |
| Integrated marketing |
Insurance |
Agencies long listed |
| PR |
Alcoholic drinks |
Live brief |
| Global communications |
Communications |
Pending brief |

More
new agencies on creativebrief
Agency
Name |
Marketing Sector |
| Grand Union |
Digital |
| Mook |
Digital |
| Syzygy |
Digital |
| Ricandjo |
Video production |
| Red Spider |
Marketing consultancies |
| Bespoke |
Advertising |
| Cubo |
Integrated Marketing |
|