Issue 25

March 2007

Scottish & Newcastle appoint Tequila

Scottish & Newcastle have recently appointed TequilaManchester to launch their new cider brand in a through-the-line campaign running out of the UK, into the French, German and Spanish markets. The launch will involve a fully integrated campaign encompassing press and outdoor advertising, on-trade promotions, digital and experiential marketing. The search was run through the creativebrief site, due to the quick turn around of the brief.

Prudential due to appoint agency for integrated campaign

Prudential are poised to appoint an agency following a recent three-way pitch. The client, traditionally specialising in the over-50s market, is due to run an integrated campaign involving advertising (press and TV), direct mail and digital.

Global PR brief

creativebrief have recently been working with a well known premium brewing brand, leading their search for a PR agency to develop one of their iconic lagers. The appointed agency is to be based in the UK, but with the ability to coordinate a global communications campaign running across Germany, USA, Poland, Italy, Russia, South Africa and Australia.

Online gambling client seeks digital agency

A major online gambling client is running a pitch for a digital agency to redesign their site and improve usability. The account will be run out of the UK, but will encompass a number of pan-European territories. The key criteria agencies had to meet are extensive understanding of online retail and e-commerce, ability to handle usability and creative elements, pan-European customer understanding, and ability to build and design sites that work in multiple languages.

New briefs

Discipline	Sector	Status
Roster Review	Financial Services	Agencies long listed
Global Identity Design	Tourism	Client reviewing
Global Advertising Development	Tourism	Client reviewing
Through-the-line	Alcoholic drinks	Agency Appointed
Integrated marketing	Insurance	Agencies pitching
Public Relations	Alcoholic drinks	Agencies long listed
Digital	On-line gambling	Pitching
Branding and design	Information Technology	Agencies short listed

More new agencies on creativebrief

Agency Name	Marketing Sector
Bright	Direct marketing / CRM
CDP	Advertising
Cheetham Bell JWT	Advertising
Chick Smith Trott	Advertising
Communications Agency	Integrated marketing
Egg Design and Marketing	Branding / Design / Innovations, Integrated marketing
Everythingville	Integrated
Fountain MC	Integrated marketing, Interactive / Digital marketing, Experiential marketing, Branding / Design / Innovations
Fullsix	Interactive / Digital Marketing
Golley Slater Promotional	Integrated marketing, Experiential marketing, Sales promotion
Haines McGregor	Design / Branding / Innovations
Identity	Branding / Design / Innovations
JWT London	Advertising
Limelight	Sports, sponsorship & entertainment marketing
Lincoln Management	Field marketing
Lipfriend Rodd International	Live Events and Exhibitions, Corporate video production
Loewy Group	Integrated marketing
MDS	Direct marketing / CRM
Pod1	Interactive / Digital Marketing
Poulters	Integrated marketing
Solutions By Design	Marketing consultancies
Steel	Interactive / Digital Marketing, Branding / Design / Innovations
TBWA London	Advertising
The Bio Agency	Interactive / Digital Marketing
The Garden	Integrated marketing
TMW	Direct Marketing / CRM, Interactive / Digital Marketing
Toucan	Integrated marketing
Digital	Interactive / Digital Marketing
Limelight	Interactive / Digital Marketing