Friends
Provident conducts roster review
 Friends
Provident is currently in the process of reviewing their short list of media
and integrated communication agencies, having used creativebrief to manage their
roster review. By consolidating their roster and developing a fully integrated
campaign, they hope to achieve better brand consistency and commercial benefits.
Sportingbet
appoints BD Network and Sapient
BD network have been appointed to manage
the online promotions for Sportingbet. They will work on a retained basis,
creating a long term promotional strategy, creative development and implementation
programme.
Sapient have also been selected to partner with Sportingbet in the over-haul
of their website. They are currently redesigning and creating breakthrough
usability concepts. The work will be lead from the UK, but will roll
out across Europe.
BG
Group and Tesco in search for Annual Reporting agencies
 BG
Group has recently reappointed Blacksun to design and produce their annual
reports and accounts, after running their review through creativebrief. The
incumbent agency pitched against Addison, Emperor and Radley Yelder.
More recently, creativebrief have been invited to manage Tesco's search for
an agency to handle their corporate reporting. Previous experience
in producing such reports for FTSE 100 companies is an absolute prerequisite,
and an understanding of on-line reporting is of benefit.
Clark
McKay and Walpole win global brief
 Worldwide
horse breeder, Darley, has appointed Clark McKay and Walpole to help with
their marketing. Ogilvy One and Gyro were also competing for the work. The
pitch took place in Dubai.
£49,800,000
in live briefs
Discipline |
Sector |
Status |
| Roster Review |
Financial Services |
Agencies long listed |
| Media |
Financial Services |
Agencies long listed |
| Roster Review |
Betting / Gaming |
Agencies long listed |
| Public Relations |
Travel & Leisure |
Agencies long listed |
| Design |
Charity |
Agencies short listed |
| Integrated |
Insurance |
Agencies short listed |
Annual Reports
|
Retail |
Agencies long listed |
More
new agencies on creativebrief
Agency
Name |
Marketing Sector |
| Ideas London |
Integrated marketing |
| Lexis
PR |
Public Relations |
| Stratton Craig |
Copy writing |
| Start Creative |
Branding / Design / Innovation |
| AGA |
Integrated marketing |
| Brandcast Media |
Digital marketing |
| The Real Affinity |
DM / CRM |
| Blacksun |
DM / CRM |
| Skive |
Digital marketing |
| Open Soho |
Advertising |
| WPA Pinfold |
Branding / Design / Advertising |
| Selmore (Amsterdam) |
Branding, design & innovation |
| Zero Fifty One |
Integrated marketing |
| Cosmic ID |
Digital marketing |
| TriDirect |
Media planning and buying |
|
