Issue 29

October 2007

New online promotional brief from Sportingbet

creativebrief recently helped Sportingbet in a search for agencies to carry out online promotional work, as well as managing the redesign and build of their current website. Following success with these searches creativebrief was re-appointed by this client, to identify agencies to collaborate with on Integrated Marketing Communications across Europe. The client recently met with four undisclosed agencies and a final decision is imminent.

FMCG client reviewing European Design Agency Roster

creativebrief have been appointed to work in tandem with this major FMCG client in reviewing their roster of design agencies across Europe. The client aims to select agencies across a range of design and branding disciplines to further drive their creative innovation, whilst continuing to build their strong portfolio of brands. The review covers a range of design areas such as identity, packaging, digital, POS and others. The revised roster of agencies is expected to be in place by January 08.

New FMCG client to launch Advertising, Media, PR and Sales Promotion in UK

This European drinks company is looking to launch their product into the UK domestic market. This will be their first launch market and as such they have appointed creativebrief to help them identify agencies to work with across Advertising, Media Planning & Buying, PR and Sales Promotion. Agencies will be tasked with bringing the brand to market and forming the foundations of a successful long-term strategy. Work with successful agencies is expected to commence towards the end of 2007.

UK based hotel chain seeks European PR agency

This UK based brand in the Travel & Leisure market, is currently looking to expand its operations in Spain. The client recently used creativebrief to search for a Spanish based, English speaking, PR agency to drive the strategy and media relations around this expansion programme. The brief is to work across consumer PR in both national and regional press, but also on wider corporate communications within the property industry trade press.

New Account Executive

Charlotte Winstanley has recently joined creativebrief with the remit to look after our agency members, ensuring that they are kept up-to-date on client activity and creativebrief news, as well as keeping in touch with all the latest agency developments.

Charlotte joins creativebrief from Lowe London where she began her career and was involved on the John Lewis, Innocent, Saab and Pepperoni accounts. Previously Charlotte completed a BSc Honours Degree at The University of Bristol.

Having gained experience agency side, Charlotte is now keen to use this to help agencies market themselves and attract new business more effectively. She recognises creativebrief's pivotal role in the marketplace as entirely unique and joins to help expand our offering to both clients and agencies.
£49,800,000 in live briefs

Discipline	Sector	Status
Design	Public Services	RFI
European design roster review	FMCG	Agencies long listed
Annual reports	Retail	Agencies short listed
Communications	Betting / Gaming	Agencies short listed
PR - Spain	Travel & Leisure	Agencies long listed
Advertising	Financial Services	RFI
PR, Advertising, Sales Promotion, Media	FMCG	Agencies short listed

More new agencies on creativebrief

Agency Name	Marketing Sector
Glazer Consulting	Integrated
ABA	Design
Radley Yeldar	Design/Digital
Enable Interactive	Digital
Blac	Integrated
Kastner & Partners	Advertising
Bowden Smyth	Integrated
Lewis Moberly	Design Branding
Octagon Marketing	Sports Sponsorship and Entertainment
My Agency	Integrated & Advertising
Communicator	Integrated
Flag Communications	Corporate Communications