Issue 31

25th Feb 08

creativebrief launches new website.

Following from the beta launch at the end of 2007, we are now delighted to announce the official launch of our new website this month.

This version, the third iteration since our launch in October 2002, has been designed and built based on the very latest in development and navigation.

It is the culmination of over 6 months of painstaking work and is the result of extensive research amongst our clients as to what they would find most useful and valuable and how to deliver this in the most user friendly way.

Following the launch, we will be supporting this with an extensive marketing campaign to our existing and to new client users, concluding affiliations with the very select group of trade partners and leaders in internet community development. We will be populating our database with more and varied agencies, freelancers and media owners throughout the UK and selected international markets.

creativebrief is an idea whose time has come...the first truly ‘digital generation’ are the new executives in our industry today and the leaders of our industry tomorrow...and as the world’s ONLY global marketing services interactive database we are confident we are the natural service for the future and will bring more and greater value to the industry in the years to come.

Welcome to creativebrief v3!

See bottom of email for links to new showcases

£15 million AXA advertising brief

AXA has recently short-listed agencies to pitch for their £15 million UK advertising account. Following a review of their media requirements earlier in 2007, creativebrief was again approached with a brief to find a creative shop to develop a new UK brand positioning.

Having approached agencies towards the end of 2007, an initial shortlist was made before Christmas, while chemistry meetings were held at the beginning of this year. The final pitch stage is imminent and will be contested between VCCP, Euro RSCG London, TBWA and WFCA.

Major FMCG drinks brand shortlists agencies for European design roster

creativebrief has continued to work closely with this major FMCG drinks client in reviewing their European roster of design and branding agencies. The client has focused on specialist design areas including Identity, Packaging Graphics, Structural Packaging, Interactive, Environmental and Lifestyle. Selected agencies submitted their initial credentials through creativebrief in September last year.

The scale and gravity of the process has meant that a decision on short-listed agencies has taken longer to establish than initially anticipated. However, a shortlist of potential agencies has now been agreed and next stage meetings are expected to commence mid March.

Financial services client seeks online media planning and buying capability

A well known financial services client is currently working with creativebrief to review their media requirements for the UK. The £10m brief will cover both on and offline media planning and buying, with an agency appointment looking likely for June 2008.

Click through to new creativebrief showcases