Issue 32

24th April 08

Legal & General seeks media agency for £13m brief

Legal & General are in the final stages of reviewing their online media planning and buying requirements for the UK market. Their spend will total £13 million across trade, consumer, direct and digital media.

This review comes with recognition that their online presence plays a significant role in driving the commercial success of the business. A final shortlist for pitch is due to be announced imminently.

Premium alcoholic drinks brand seeks small roster of UK and International design agencies

As part of an ambitious global expansion plan, this premium spirit brand has enlisted creativebrief to help shortlist a number of design agencies to form its core design roster. Whilst the client is based in Eastern Europe, they are happy to work with agencies in any major location, though preferably Eastern Europe, London, New York or Paris. The delivery of services will be focused across a wide spectrum of markets.

Successful agencies will be required to work across the client’s portfolio of brands and on projects across multiple territories. The client will be looking to appoint a number of agencies to perform a range of tasks from developing a brand book to be used across all different markets for the core spirit labels, constructing a style guide for the brands positioning in Duty Free and off trade, executing all other communication materials and packaging collateral.

The client will be looking to appoint agencies by the end of May with a view to commencing work soon after.

Major financial services client re-evaluates roster of agencies

This financial services client has appointed creativebrief to help re-evaluate the structure of their marketing services supplier roster with the brief to add an agency(ies) to those they currently work with.

With a budget set in the region of £3m, they are looking for up to three integrated agencies to operate as support to their lead strategic agency. The brief will cover anything from trade press advertising to email marketing, direct marketing, exhibition stands, customer publishing and even potentially some PR.

Agencies will work across a number of different areas within the client’s business and whilst much of the brief will be B2B, agencies will also need to demonstrate an understanding of marketing direct to consumer. The client is working towards agency appointment beginning of August.

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