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Work
will initially be leaning towards B2B with some B2C and require a further understanding
of both the private and public sector. Three agencies have been short-listed
to pitch for this £3 million integrated marketing account, with a view
to appointment in August. The brief stipulated that agencies demonstrate experience in the leisure and/or
retail sectors as well as an ability to deliver strategically led, creatively
strong work, right through the marketing mix – from advertising to direct
marketing, promotions and collateral. The client has now short-listed agencies
and the pitch process is underway. With a budget
set in the region of £150k the client is looking for a London based PR
agency with particular brand adjacencies in the fashion arena. The successful
agency will need the capability to deliver digital PR and demonstrate a further
understanding of 3rd party tie ups relevant to the brand. The client is reviewing
agencies with a view to shortlist this week.
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This
market leading, global financial services company wants a support agency/ies
to add to its roster, to work alongside lead strategic agency, Publicis Dialogue.
The chosen agency will work predominantly within the UK market but with potential
for further growth into more European and International territory. 
UKTV
hired creativebrief to assist in its search for a media agency with
a fresh perspective and approach to the planning and buying of media campaigns
within the UK. It sought an agency to create brand awareness through outstanding
media cut-through in an ever expanding market. Arena BLM, MPG, Naked and Rocket
were all invited to pitch. A final decision is imminent.
Leading
health and fitness client, LA Fitness, appointed creativebrief to
find an integrated marketing agency with a view to reviewing their brand proposition
and creative. 
This well known fashion footwear brand has appointed creativebrief to
source a creative PR agency. Beyond the limitations of simple product placement,
this client seeks an agency which can highlight and leverage the music and
youth culture heritage of its brand through celebrity, music, fashion and art
world associations across a range of press and publications. 
As
part of a restructure process, this leading financial services institution
required a UK based digital marketing agency to create the digital strategy,
design and build of the new website. 
