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August has been frenetic with creativebrief engaging no less than 67 clients through presentations, discussions and initial trial sign-ups. Sectors covered (and clients) include financial services (18), hotels / travel (8), drinks (5), FMCG (7), telecoms (2), entertainment (4), airlines (1), charities (6), sport (1), energy (1), utilities (1), consultancy (2) and retail (11). For September we are already committed to a further 22 new client presentations, including the following high profile clients:
Increasing client engagement is driving up both the volume and range of briefs and service provider reviews, both in the UK and international markets. Experiential marketing remains a key area with drinks clients in particular keen to source specialist creative agencies with strong credentials in this burgeoning area. Several briefs are currently live, with more in the pipeline. Client interest in the healthcare PR field continues to fuel the growth of this specialist sector. The latest brief from a global brand is targeting small-medium size specialist healthcare PR agencies. On the UK agency side we also have briefs from a number of independent UK agencies seeking agency partners offering different expertise. Current reviews are underway for UK agencies in digital marketing, PR, research, integrated media, brand advertising and data planning. Activity in this area is accelerating as our account management team works with individual agencies to help them maximise the value of their membership. International agency reviews are also a frequent request as those with global and regional client responsibilities are using creativebrief to complete the initial review and shortlist process. The benefit of course is that clients or agencies do not have to travel the world to conduct at least their initial local market review - saving time, money and hassle. Recent advertising reviews have been completed in Russia and France on behalf of both client and agency members. In the past year creativebrief has completed other projects both for clients and agencies seeking partners across Northern Europe, Spain, Portugal, Greece, Nigeria, Kenya, South Africa, Australia, Japan, South Korea, Canada and China. In turn we have received enquiries from clients and agencies across a number of these countries seeking support with their UK agency search. creativebrief is committed to building strong agency content in key markets around the world. If you require advice or support with any international or UK projects, please call Paul Duncanson (Managing Director) on +44 (0) 20 7478 8200.
Following the piece in our July newsletter, creativebrief has responded to client demand by launching its new Client Support Programme ("CSP"). The CSP offers clients a range of "pay as you go" (project only) or retainer-based options for securing project support from the creativebrief client services team. Whether you are a global, national or small-medium size organisation there is an option tailored to your needs. Key client users include marketing, procurement, corporate brand communications and research teams. The CSP covers all account handling of any project or brief, including initial agency search, communication with selected agencies, collating electronic or hard copy materials for client review, client - creativebrief meetings, advisory support and ongoing management of all other relevant requests from the above client departments. Managing Director and Head of Client Services, Paul Duncanson said "having been a client myself I have taken a close interest in the development of the CSP product. We believe the combination of our online search and selection service, supported by our team offers clients a very attractive option in the search and procurement area. Whether it is about completing due diligence on a major brief or agency review, or the need to review and select an agency quickly on a smaller tactical brief, creativebrief offers valuable benefits in terms of convenience, flexibility of use, cost savings, speed and market reach." For more information on the CSP and the options available, please call Paul Duncanson (Managing Director) on +44 (0) 20 7478 8200.
Clients and service providers will receive separate surveys designed to help us better understand your wants and needs, and the relative importance to you of the various services and benefits available. creativebrief has already responded to previous client feedback with the launch of its new Client Support Programme. We intend to use the survey results to help shape the development of the creativebrief service. The survey is being co-ordinated by Sam Cox, the latest addition to the creativebrief team. Sam is an MBA student at Cass Business School (London) who is currently working with our senior management team on a strategic business development project. With experience in the New York agency scene, a period developing technology opportunities in Canada and China and the energy and insight of a typical MBA, Sam is proving a valuable addition to the team. As Sam explains, "part of my work involves assessing the relative criteria clients and agencies use when they judge the value of the often abstract services offered by creative and marketing communications agencies. Such a service cannot be easily commoditised, but there are methods for objectively evaluating agency capabilities. For example, third party agency reviews provide a powerful validation tool. This concept is used on a number of major US sites in other industries where goods and services are reviewed online prior to purchase."
Showcase build and update service Want to get your showcase up online but too busy to do this in-house? The creativebrief studio team can build the showcase for you. Simply email or courier the creative and copy files and we'll do the rest. Flat fees for showcase set up range from £100-300 (€150 - €450) depending on showcase size. creativebrief also offers a showcase update service for busy agencies. Simply tell us what you need, give us the materials and we'll freshen your showcase up for you (our studio fees are £50 or €75 per hour). Call Paul Squirrell on +44 (0) 20 7478 8200 for more details. Some top line figures on membership and site content development:
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Our mailing address is: creativebrief 97-99 Dean Street Soho, London W1D 3TE Our telephone: 02074788200 Copyright (C) 2008 creativebrief All rights reserved. |
Over the next ten days creativebrief will be conducting an online survey of
its client and agency members and prospective members. If you receive a survey
form, we would be most grateful if you would take five minutes to complete
the questions and submit your answers.