creativebrief
Issue 6 October 2004


creativebrief's 2nd Birthday!

"In two years we have built a unique service for clients that enables independent search, review and agency selection from their desktop. In addition there is the option of engaging our client support team to handle more in-depth agency reviews - all designed to save our clients money, time and hassle.

For global agency networks, independent agencies, specialist suppliers and consultants we offer an exciting platform for attracting new business opportunities and sourcing business partners, both in the UK and globally."

Tom Holmes
Founder and Chairman

creativebrief has just completed its second year of operation. Naturally it is a good time to reflect on what we've achieved since opening our doors on 21st October 2002.

First of all creativebrief would like to thank all our members, and everyone who has supported us. We look forward to continued growth and to building strong relationships with all our client and agency members.

We are proud of the progress we have made in a relatively short period of time. From our beginnings as a small team operating out of my house, creativebrief has evolved into a business that currently attracts 6,500 searches a month on its global interactive platform (www.creativebrief.com). Added to this we are seeing an increasing flow of client projects outsourced to our service team. creativebrief now comprises 15 professionals and is based in Soho, the heart of London's medialand.

Today we work with some of the leading clients and agencies in the world, and having completed over 1,500 meetings since launch we have a very good understanding of our members and prospects needs. Our aim is to ensure the creativebrief service satisifies the key requirements of all our clients and agencies in the respective areas of search, procurement and new business.

While 2004 has seen us focus on building a strong UK market presence, our clients are opening up new opportunities for us in key international markets. Looking ahead, we will continue to build our content for leading agencies and suppliers across all the key disciplines both in the UK, and selected international markets where clients wish to do business.

We see tremendous potential in our new client support programme. This programme enables clients to outsource a range of projects to our client services team. This new initiative is enabling creativebrief to develop strong relationships with key individuals at various levels within client organisations. The result is a growth in the frequency and diversity of projects and briefs generated by clients. This growth in activity will continue to drive up the value we offer our agency members.


More client activity in October

Number of service providers receiving client briefs in October: 58
Number of website searches in October: 6,656

Briefs received in the following disciplines and sectors;

Marketing Sector

Client Sector
Advertising travel & leisure, drinks
Public Relations automotive, lifestyle, FMCG
Direct Marketing drinks, travel & leisure
Sales Promotion drinks
Digital Marketing financial services
Sponsorship financial services


More PR briefs

Public Relations has always been an important agency sector in creativebrief's plans, and central to our growth and development. Deeper client relationships are now generating a number of exciting PR briefs and sector-related projects for us.

Our most recent brief is to source a group of leading PR agencies with specialist expertise and a proven track record in the automotive sector. The client is a major player in the automotive industry and currently reviewing their PR account. This is a prestigious and sizeable PR account which would represent flagship business for any agency.

Other recent PR activity has originated from clients in food, healthcare, lifestyle and financial services. We believe our access to brand communications and procurement professionals, as well as the marketing teams, will continue to generate further growth in the PR sector. Currently creativebrief offers members core information on over 100 of the leading PR agencies in the UK, with 23 of these agencies in the premier showcase group.


New service provider members signing up in October include:

Agency Name

Agency Name
Ogilvy & Mather Candour Event Marketing
Gutsy Loewybe
Cunning Pulse Communications
Presight Marc Antonio & Hobbs
Ingenuity Works Road Ads
Realisation TV ASE Market Intelligence


creativebrief by numbers - end October 2004

  • 12,400 service providers listed Worldwide (including all major networks)
  • 4,220 service providers listed in the UK (including all major networks)
  • 300+ client companies with password holders
  • 80%+ of each global network's subsidiary agencies are represented
  • 800+ case studies available online
  • 240 of Campaign's "Top 300" UK agencies have showcases or complete listings
  • 225 IPA members listed (the complete membership)
  • 29 of top 50 UK advertising agencies are members
  • 23 of top 50 UK sales promotion agencies are members
  • 21 of top 50 UK direct marketing agencies are members
  • 23 of top 100 UK public relations agencies are members
  • 925,000+ hits in October 2004
  • 14,500,000 hits since October 2002

 

Our mailing address is:
creativebrief
97-99 Dean Street
Soho, London W1D 3TE

Our telephone:
02074788200

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